Best Follow-Up Email After a Listing Presentation: Templates & Tips

A great listing presentation can impress a potential seller, but what you do after the meeting can determine whether you win the listing. A well-crafted follow-up email keeps you top of mind, addresses concerns, and moves the conversation closer to closing the deal.
If you’re not following up strategically, you might be losing out on opportunities. In this guide, we’ll cover why follow-up emails matter, the best email templates, and expert tips to increase response rates.
Why a Follow-Up Email is Crucial
After a listing presentation, sellers are often weighing their options and deciding whom to trust with their property. A well-timed follow-up email helps you:
✅ Reinforce key points from your presentation
✅ Show professionalism and reliability
✅ Address any concerns or objections
✅ Keep the seller engaged and interested
✅ Encourage them to take action
Most real estate deals don’t close on the spot. That’s why consistent follow-up is key to securing the listing.
When to Send a Follow-Up Email
Timing is everything! Here’s the ideal follow-up schedule:
📩 First follow-up – Within 24 hours after the presentation (Express gratitude and reinforce key points).
📩 Second follow-up – 3–5 days later (Answer any questions and highlight unique selling points).
📩 Third follow-up – 1–2 weeks later (Check in and create urgency).
Pro Tip: If the seller mentioned needing time to think, respect their timeline while staying in touch.
Best Follow-Up Email Templates After a Listing Presentation
1. The Immediate Follow-Up Email (Sent Within 24 Hours)
✔ Reinforces key points
✔ Expresses gratitude
✔ Keeps the conversation going
📩 Subject: Thank You for Your Time – Next Steps for Selling Your Home
Hi [Seller’s Name],
Thank you for taking the time to meet with me today! I truly appreciate the opportunity to discuss how I can help you sell your home for the best price and in the shortest time possible.
As we discussed, here are some key takeaways from our meeting:
✅ [Highlight a key selling strategy you discussed]
✅ [Reiterate your marketing plan, such as online ads or professional photography]
✅ [Mention any unique selling point, like your network of potential buyers]
I’ve attached some additional information about the market trends in [their neighborhood]. Let me know if you have any questions—I’d love to help in any way I can.
Looking forward to working together!
Best,
[Your Name]
[Your Contact Info]
[Your Website/Social Media]
2. The Follow-Up Email Addressing Concerns (Sent 3–5 Days Later)
✔ Answers objections
✔ Reassures the seller
✔ Highlights your value
📩 Subject: Addressing Your Questions – Ready to Move Forward?
Hi [Seller’s Name],
I wanted to check in and see if you had any additional questions about the selling process. I know selling a home is a big decision, and I’m here to make it as seamless as possible for you.
One concern you mentioned was [specific concern, e.g., pricing, market timing]. To help, I’ve attached more details on [how pricing strategies work, how long homes are taking to sell, etc.].
I’d love to go over any additional questions you might have. Let me know when you’re available for a quick chat!
Looking forward to hearing your thoughts.
Best,
[Your Name]
3. The Urgency & Final Follow-Up Email (Sent 1–2 Weeks Later)
✔ Creates urgency
✔ Offers one last opportunity
✔ Encourages action
📩 Subject: Limited Window – Market is Moving Fast!
Hi [Seller’s Name],
I hope you’re doing well! I wanted to quickly touch base because the market in [neighborhood] is moving fast, and we don’t want to miss a great opportunity for your home.
Several properties similar to yours have recently [sold quickly, increased in price, received multiple offers, etc.], and I want to ensure you get the best deal possible.
If you’re still considering listing, I’d love to discuss how we can move forward with the process. Let’s schedule a quick call this week—I’m happy to go over everything at your convenience.
Looking forward to working together!
Best,
[Your Name]
Expert Tips for Effective Follow-Up Emails
✅ Personalize your emails – Mention specific details from your conversation to show you’re paying attention.
✅ Keep it short and clear – Sellers don’t have time to read long emails. Get straight to the point.
✅ Include a call to action – End with a clear next step (e.g., scheduling a call or answering a question).
✅ Use urgency strategically – Highlight market trends, limited opportunities, or rising demand.
✅ Follow up consistently – If they don’t respond, try again in a few days. Persistence wins deals!
Take Your Follow-Ups to the Next Level with Interactive Video
Want to make your follow-ups even more engaging? Try using interactive video with Sharelo.
🔹 How Sharelo Enhances Your Follow-Up Strategy:
✔ Personalized Video Emails – Send a short video instead of text to make a stronger impression.
✔ Clickable Call-to-Action (CTA) – Allow sellers to book a call or view listings directly from the video.
✔ Engagement Tracking – See when they watch your video and follow up accordingly.
🚀 Example: Instead of sending a text-based email, send an interactive video explaining the next steps with a button for them to schedule a call instantly!
👉 Try Sharelo for FREE to transform your follow-ups and close more deals!
Final Thoughts
A strong follow-up email after a listing presentation can make the difference between landing a client or losing them to another agent. By following this guide, you’ll:
✅ Stay top of mind with potential sellers
✅ Address their concerns and build trust
✅ Keep them engaged and motivated to list with you
Use these proven templates and expert tips, and don’t forget to leverage interactive tools like Sharelo to stand out!