7 Brilliant Interactive Marketing Video Examples You Need to See
Interactive videos are no longer just a trend. They’re a must-have in every modern marketer’s toolkit.
Why? Because they work.
According to a report by Marketing Scoop, interactive content generates 2x more conversions than passive content. And viewers spend 47% more time with interactive video compared to traditional formats.
That means you’re not just grabbing attention—you’re keeping it.
In this post, we’ll break down 7 brilliant interactive video examples that inspire, engage, and convert. These formats are proven to work across industries and channels, from social to sales. And we’ll also show you how to create your own with Sharelo, a free interactive video platform.
1. Welcome Video Widget
A welcome video widget is like a personal handshake on your website.
Why It Works:
- Greets visitors immediately.
- Builds trust and connection.
- Guides them to take the next step (book a call, sign up, etc.).
Interactive elements: clickable buttons, branching paths, embedded forms.
Best use: Homepages, landing pages, lead capture.
Example: Sharelo's homepage founder video lets viewers choose what they want to do next—talk to sales, watch a demo, or get support.
Marketing strategy: Start strong. Use a welcome video to direct traffic with intention.
2. Product Demo Video
This interactive video example is perfect for explaining how your product works while letting viewers explore it at their own pace.
Why It Works:
- Tailors content based on viewer needs.
- Reduces overwhelm by letting users skip to relevant parts.
- Boosts buyer confidence.
Interactive elements: skip navigation, product walkthroughs, hotspot click areas.
Best use: SaaS, eCommerce, tech platforms.
Marketing strategy: Empower buyers with clarity. Use interactive videos to educate while selling.
You can use screenrecorders like Loom or Tella and upload the video to Sharelo to make it interactive.
3. Video Survey
Want insights and engagement? Add a survey or poll right inside your video.
Why It Works:
- Collects valuable customer data.
- Encourages active participation.
- Creates a sense of involvement.
Interactive elements: multiple choice, open-ended questions, branching paths.
Best use: Customer research, onboarding, lead segmentation.
Marketing strategy: Use feedback loops to improve both product and messaging.
4. Customer Testimonial Video
Nothing beats social proof—especially when it's interactive.
Why It Works:
- Builds instant trust.
- Let viewers choose which story resonates most.
- Highlights real-world use cases.
Interactive elements: chapter selects, clickable stories, mini-case studies.
Best use: Case study pages, sales decks, investor presentations.
Marketing strategy: Turn happy customers into your most powerful marketers.
5. Video Newsletters
Forget boring emails. Deliver updates your audience actually wants to watch.
Why It Works:
- Boosts click-through and open rates.
- Delivers content in a fun, dynamic format.
- Keeps viewers informed and entertained.
Interactive elements: clickable links, embedded polls, CTA buttons.
Best use: Email campaigns, community updates, product announcements.
Marketing strategy: Repurpose written content into something visual and interactive.
6. FAQ Video
Static FAQ pages are outdated. Let viewers click through answers on demand.
Why It Works:
- Answers questions without overwhelming users.
- Improves support experience.
- Reduces customer service load.
Interactive elements: clickable menus, branching answers, video tabs.
Best use: Product onboarding, support centers, eLearning.
Marketing strategy: Make self-service smarter with a video that adapts to viewer intent.
7. Explainer Video
Explainer videos get even better when they’re clickable.
Why It Works:
- Keeps viewers engaged longer.
- Allows self-directed learning.
- Simplifies complex information.
Interactive elements: decision trees, in-video chapters, popup tooltips.
Best use: EdTech, training, onboarding, feature launches.
Example: Sharelo lets you build an interactive explainer video with clickable options and embedded forms.
Marketing strategy: Educate, then convert. Use explainer videos to bridge the gap between curiosity and action.
How to Create Interactive Videos with Sharelo for Free
Want to try these formats without hiring a production team?
Use Sharelo to:
- Turn any video into a clickable experience
- Embed forms, surveys, buttons, and logic-based branching
- Host and share without coding
Steps:
- Upload your video (or record one directly on Sharelo).
- Add interactive elements like buttons, calendar booking app, forms and text or video replies.
- Preview and publish it.
- Embed on your website or share a link.
It’s 100% free to get started.
FAQs About Interactive Videos
What is an interactive video example?
It’s a video that lets viewers engage with clickable elements such as buttons, quizzes, or links to guide their journey.
Why should marketers use interactive videos?
They improve viewer retention, collect data, and increase conversions by giving users more control and personalization.
What tools can I use to create interactive videos?
Platforms like Sharelo, VideoAsk, and Wistia offer powerful features. Sharelo is a great choice for ease and affordability.
Can interactive videos be embedded on websites?
Yes! Sharelo and other platforms let you embed videos like any YouTube video.
Do interactive videos work on mobile?
Absolutely. Most interactive video platforms, including Sharelo, are mobile-responsive.
Final Thoughts
Interactive videos aren’t just nice to have—they’re your secret weapon for cutting through noise and driving meaningful engagement.
From explainer videos to shoppable campaigns, interactive formats empower your audience to engage, learn, and take action.
And the best part? You don’t need a huge team or budget to get started.
Try it for free with Sharelo and turn your next marketing video into an interactive experience worth clicking.
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