Boost Trust: Embed Customer Testimonial Video Feeds on Your Website

The Trust Gap That’s Costing You Sales

Here’s something that might surprise you: 92% of consumers trust user-generated content more than traditional advertising. (Source: Nielsen). Yet, many businesses still rely heavily on polished ads instead of tapping into the power of real customer stories.

Think about the last time you bought something online. Did you trust the brand right away, or did you scroll down looking for reviews? Most likely, it was the reviews—especially those with photos or videos—that helped seal the deal.

Written testimonials are great, but video testimonials? They’re the ultimate trust builder. When potential customers see real people talking about your product or service, it feels personal, genuine, and authentic.

But here’s the challenge: How do you easily showcase these powerful videos on your website in a way that looks professional and keeps people engaged?

That’s where embedding a customer testimonial video feed comes in—a simple, effective way to let your happy customers speak for you.

Let’s dive into why video testimonials work, how you can collect them, and how to embed them on your site using tools like Sharelo.

Why Video Testimonials Work Better Than Text

• They’re More Believable: Seeing and hearing real customers adds credibility.
• They Show Emotion: Happy customers’ faces, tone of voice, and body language tell a more compelling story.
• They’re Engaging: Viewers retain 95% of a message when watching a video, compared to only 10% when reading text.
• They Build Trust: According to Wyzowl, 79% of people have watched a video testimonial to learn more about a company or product.

The Power of Embedding Video Testimonial Feeds

Embedding video testimonials isn’t just about slapping a video on your homepage. A video feed widget lets you showcase multiple customer stories in an organized, visually appealing way.

Here’s why it works:

• Continuous Social Proof: As visitors scroll, they see a steady stream of satisfied customer videos.
• Dynamic Content: Keeps your website fresh and engaging with new videos.
• Increased Conversions: Testimonials placed near a call-to-action can boost conversions by 34%.

How to Collect Authentic Video Testimonials (Without Hiring a Pro)

1. Ask Your Happy Customers

• After a purchase, send a follow-up email asking for feedback.
• Offer a small incentive (discount, gift card) for a short video.
• Ask simple questions: “What problem did our product solve?” “What do you love about it?”

2. Make It Easy to Record

• Use tools like Sharelo, Vocal Video, or even TikTok.
• Let them record from their phone—authentic videos don’t need to be perfect.
• Provide a link to a video submission form or widget.

3. Focus on Real Stories

• Authenticity beats perfection.
• Showcase different types of customers.
• Highlight both B2C and B2B stories, if applicable.

How to Embed Video Testimonials on Your Website Using Sharelo

Creating and embedding interactive testimonial videos with Sharelo is simple—and free to start.

Step-by-Step:

1. Sign up for Sharelo Free: Get Started Here
2. Collect Videos:
   • Use Sharelo to request and collect video testimonials from your customers.
   • Sharelo provides a simple link your customers can use to upload videos directly.
3. Create a Video Feed Widget:
   • Compile multiple testimonial videos into one dynamic feed.
   • Customize the widget to match your brand’s look.
4. Embed on Your Website:
   • Copy the provided embed code and paste it into your website (works with any site builder).
5. Track Engagement:
   • Use Sharelo’s analytics to see which videos get the most views and clicks.

Best Practices for Using Video Testimonials

• Keep It Short: Aim for videos 60 seconds or less for higher engagement.
• Use Subtitles: 85% of videos on Facebook are watched without sound.
• Match Your Brand: Customize colors, fonts, and layout of your video widget.
• Feature Across Pages: Embed on product pages, landing pages, and even in email campaigns.
• Share on Social: Repurpose testimonial clips for TikTok, Instagram, and LinkedIn.

Frequently Asked Questions (FAQs)

Q: What’s the best way to collect video testimonials?

A: Use tools like Sharelo, where you can send customers a link to record and upload videos from their phones.

Q: Do I need professional video quality?

A: Not at all. Authentic, phone-recorded videos perform better than overly polished ones.

Q: Can I use TikTok videos as testimonials?

A: Yes! User-generated TikTok videos can be embedded or repurposed as testimonials.

Q: How many testimonials should I showcase?

A: Start with 3-5 strong videos, then update regularly to keep content fresh.

Q: Is there free video testimonial software?

A: Yes. Sharelo offers a free plan to help you collect, edit, and embed customer testimonials.

Start Building Trust with Video Testimonials Today

Your potential customers are looking for proof. They want to know if your product or service really works. By embedding authentic video testimonials on your website, you give them the confidence they need to take the next step.

Don’t let your best customer stories go unheard. Start collecting and showcasing video testimonials today—with no technical skills needed.

👉 Try Sharelo for Free and embed your first video testimonial feed in minutes.