Boost Your Sales: How to Book Meetings Using Personalized Video Outreach
Why You're Struggling to Book More Meetings
Sales reps know the drill all too well: you send dozens of cold emails, make countless cold calls, and still—crickets. It’s frustrating. You're putting in the effort, but the response rate? Not even close to what it should be. Here's something relatable: 40% of salespeople say prospecting is the hardest part of the sales process, and booking meetings is often the toughest hurdle.
But here’s the good news—there’s a better way to get the attention of your prospects.
Sales reps using video see up to 300% higher response rates than those relying on text alone (Vidyard). Personalized video outreach isn’t just a trend—it’s a game-changer for SDRs, AEs, and any sales professional struggling to book more meetings. Let’s explore how.
Why Traditional Prospecting Techniques Fall Short
- Cold calls are often ignored or blocked.
- Generic emails get lost in the sea of inbox clutter.
- Sales pitches lack the personal touch that builds trust.
The result? Prospects don’t see the value or feel the connection.
Personalized Video: The Modern Prospecting Tool
Why It Works
- Visual + Personal = Memorable: People retain 95% of a message when they watch it in a video, compared to just 10% when reading it.
- Builds Trust Quickly: Seeing your face, hearing your voice—these human elements make your message feel authentic.
- Cuts Through Noise: A personalized video is hard to ignore, especially when it directly addresses a prospect’s pain point.
How to Use Personalized Videos to Book More Meetings
Step 1: Research Each Prospect
Tailor your message by understanding their company, role, and pain points. Use tools like LinkedIn Sales Navigator or Crunchbase.
Step 2: Craft a Compelling Value Proposition
What problem can you solve? Keep it concise and actionable—focus on the benefit to their business.
Step 3: Record a Short, Personal and Engaging Video
- Length: Keep it under 90 seconds.
- Structure:
- Greet the prospect by name.
- Mention something specific you learned about them.
- Explain how your product or service helps.
- End with a clear call-to-action (book a meeting).
Step 4: Send It Via Email or LinkedIn
- Use an attention-grabbing subject line like “{First Name}, made you a quick video!”
- Include a thumbnail with a play button for higher click-through rates.
Step 5: Follow Up
Not everyone will respond right away. Use automated follow-ups but keep them personal.
How to Create Interactive Videos with Sharelo for Free
Sharelo makes personalized, interactive videos easy to create, even if you’re not a video expert.
Here’s How:
- Sign up for a free account at Sharelo.
- Record your video directly in the browser or upload one.
- Add clickable buttons like “Schedule a Meeting” or “Learn More.”
- Personalize each video with your prospect’s name or company logo.
- Share via email or a custom link and track engagement.
Why Use Sharelo?
- Interactive elements boost engagement.
- Analytics help you know who’s watching.
- No editing skills needed.
Best Practices for Personalized Video Outreach
1. Target the Right People
Use your ICP (Ideal Customer Profile) to focus on qualified leads.
2. Get to the Point
Respect your prospect’s time—make your value clear within the first 15 seconds.
3. Build a Relationship
Don’t just pitch—show you understand their situation and care about solving their problem.
4. Use Automation Wisely
Automate followups but keep initial outreach high-touch.
Common Mistakes to Avoid
- Being too generic – Always personalize.
- Overloading with information – Keep it simple.
- No clear CTA – Tell them exactly what to do next.
FAQs
How long should my sales video be?
Keep it under 90 seconds. Attention spans are short, especially for busy decision-makers.
Do I need professional equipment?
No, a smartphone or laptop webcam is enough. Authenticity matters more than production value.
Can I automate personalized video?
Yes, tools like Sharelo let you personalize at scale with dynamic tags and templates.
What’s the best time to send video emails?
Mid-week mornings (Tues-Thurs) have the highest open rates.
Conclusion: Book More Meetings the Smarter Way
If you’re tired of struggling to book more meetings and want a way to stand out in your prospecting, personalized video is your secret weapon. It’s personal, effective, and surprisingly easy with tools like Sharelo.
Ready to increase your chances of booking that first meeting? Start creating your free interactive videos with Sharelo and connect with high-quality prospects today.
👉 Try Sharelo for Free