Step-by-Step: Create Engaging Video Newsletters That Convert

Video newsletters are revolutionizing email marketing. By combining the power of video with actionable email marketing strategies, you can create compelling, engaging video newsletters that increase open rates, drive action, and stand out from the rest. Whether you're sharing industry insights, showcasing products or services, or educating your audience, using video is a game-changer for connecting with your newsletter subscribers.

Let’s dive into the step-by-step process of creating video newsletters that convert, incorporating essential tools like Sharelo and actionable tips for success.

Benefits of Video Newsletters

Adding a video to your email newsletter is a powerful way to engage your audience. Here’s why:

1. Higher Engagement Rates: People are more likely to click on a video thumbnail than read a plain newsletter.
2. Boosted Open Rates: A well-crafted subject line mentioning a new video can help draw subscribers in.
3. Improved Conversion Rates: Adding a call-to-action (CTA) in a video helps drive immediate action.
4. Visual Appeal: Video newsletters offer a chance to incorporate visual content that educates and entertains.
5. Better Retention: Whether it’s how-to videos, tips and tricks, or video testimonials, videos keep people engaged and informed.

Step-by-Step Guide on How to Create Video Newsletters:

Crafting a video newsletter that grabs attention and drives action involves more than just adding a video to your email. It's about creating a seamless, engaging experience for your audience while strategically incorporating elements that increase open rates, click-throughs, and conversions. Here's how you can do it:

Step 1: Define Your Goals

Before jumping into video creation, decide on one topic or objective:

• Are you sharing company updates?
• Educating your audience with how-to videos?
• Showcasing satisfied customers through video testimonials?

Defining your goals will help you create a focused and professional-looking newsletter.

Step 2: Plan Your Video Content

The type of video you create depends on your audience’s preferences. Consider:

• Personalized Videos: Narrate and include a voiceover to make your newsletter feel tailored.
• How-To Videos: Educate your audience with actionable insights.
• Testimonials: Showcase stories from satisfied customers to build brand trust.
• Promotional Content: Highlight products or services with an engaging way to increase clicks.

Step 3: Choose a Video Platform

To create a video newsletter, you need a powerful tool that simplifies the process.

• Use platforms like Sharelo or YouTube for video creation and hosting.

Step 4: Craft Your Video Script and CTA

A clear, concise video script is essential for creating impactful videos.

• Call-to-Action (CTA): Add a clickable play button, form, or link that encourages viewers to act.
• Use a video editor to include text overlays, captions, and a professional design.

Step 5: Create or Use a Video Template

To save time, use a video template that aligns with your brand. Templates are a powerful tool for maintaining consistency and ease of design.

Step 6: Embed Your Video into the Newsletter

Direct embedding isn’t always supported by email clients like Gmail or Outlook. Instead, follow these tips:

1. Use a video thumbnail or GIF that links to the hosted video.
2. Include a clickable video link or button labeled "Watch a Video."
3. Platforms like Sharelo can help you embed interactive videos seamlessly.

Step 7: Design Your Newsletter Template

Your newsletter templates should include:

• Font and Colors: Use branding to make the email recognizable.
• CTA Placement: Ensure your CTA stands out visually.
• Thumbnail or GIF: Add engaging visuals to encourage clicks.

Step 8: Test and Personalize

Personalization is key to high-performing emails:

• Address subscribers by name.
• Segment your list based on behavior or preferences.
• Test subject lines, video links, and thumbnails for better performance.

Step 9: Monitor Performance and Optimize

Use analytics to track the effectiveness of your video newsletters:

• Open Rates: See how many people opened the email.
• Click-Through Rates: Measure interactions with the video.
• Conversion Rates: Evaluate how many viewers took action.

Sharelo: The Interactive Video Tool for Email Newsletters

The importance of video in newsletters cannot be overstated. If you're a B2B marketer, you already understand the power of video marketing to drive engagement and conversions. Unlike traditional, text-only newsletters, modern newsletters today are evolving to incorporate more engaging content. However, it's still rare to see a video in your inbox, which is why using tools like Sharelo can make your email stand out.

Video newsletters not only increase open rates but also boost engagement. With Sharelo, you can create interactive video newsletters that allow you to embed call-to-action buttons directly within the video. This feature helps guide viewers to take immediate action, making your email marketing strategy more effective and impactful.

How to Create Interactive Video Newsletters with Sharelo

Interactive video newsletters are revolutionizing email marketing by blending the power of video with the engaging capabilities of interactivity. With tools like Sharelo, you can easily create personalized, dynamic, and action-driven video newsletters that captivate your audience and boost conversions.

In this guide, we’ll walk you through the process of creating interactive video newsletters using Sharelo.

Step 1: Sign Up and Set Up Sharelo

1. Visit the Sharelo website and sign up for an account.
2. Once logged in, explore the dashboard to familiarize yourself with its features.

Step 2: Create or Upload Your Video

1. Prepare your video content. Focus on a clear, engaging message that fits your newsletter’s objective.
2. Upload your video to Sharelo’s platform.
3. Optimize the video: Ensure it’s short (30–90 seconds), visually appealing, and includes a call-to-action (CTA).

Step 3: Add Interactive Elements

Sharelo’s strength lies in its interactive features. Here’s what you can include:

• Clickable Buttons: Direct viewers to your website, product pages, or additional resources.
• Calendar Booking Apps: Embed a calendar booking app within the video to book more meetings.
• Forms: Collect emails, feedback, or sign-ups directly within the video to generate leads.
• Text or Video Reply Options: Engage viewers by asking them to reply with text or video.

Drag and drop these elements into your video at the appropriate timestamps.

Step 4: Customize Your Design

1. Choose colors, fonts, and styles that align with your brand.
2. Preview the video to ensure the interactive elements appear seamless and intuitive.

Step 5: Generate a Shareable Link or Embed Code

Once your interactive video is ready, Sharelo provides multiple sharing options:

• Link: Use the generated link to share the video directly.
• Embed Code: Embed the video in your email newsletter.

For email platforms like Mailchimp, ActiveCampaign, or ConvertKit, simply insert the embed code or use a clickable video thumbnail that links to the interactive video.

Step 6: Craft a Compelling Newsletter

Pair your interactive video with engaging email copy:

• Subject Line: Highlight the interactive experience. Example: “Don’t Miss Our Interactive Video – Try It Now!”
• Email Body: Briefly explain the video’s value and encourage interaction.
• CTA: Reinforce what you want viewers to do after engaging with the video.

Step 7: Test and Send Your Newsletter

Before sending, test your email on different devices to ensure compatibility. Ensure the video plays smoothly and the interactive features function correctly.

Step 8: Track Performance and Optimize

Sharelo provides analytics to measure engagement. Track:

• View Rates: How many people watched the video.
• Interaction Rates: How often users engaged with the elements.
• Conversions: How many viewers completed the desired action.

Use these insights to improve future campaigns.

Conclusion

Video newsletters are a game-changer in email marketing, offering a powerful way to connect with your audience and build brand trust. By adding a video to your emails, you can help build stronger relationships, improve click-through rates, and drive action more effectively than traditional newsletters.

Start crafting video newsletters that convert by leveraging tools like Sharelo, focusing on your audience’s needs, and delivering visually compelling and actionable content. Engage your audience with videos that stand out and achieve your marketing goals today!

Try Sharelo Today!