How to Create Interactive Product Demos & Demo Videos

Why Your Product Demo Isn’t Working

You spent months building a product. You know it solves real problems. But when it's time to demo it to potential users, they bounce.

Sound familiar?

Research by Wyzowl shows that 69% of users prefer to watch a video to learn about a product. But not just any video—an interactive one that feels like the product itself.

Static walkthroughs and long demo videos don't cut it anymore. Viewers want to click, explore, and make choices. That’s where interactive product demos come in.

What is an Interactive Product Demo?

An interactive product demo is a hands-on, self-guided experience that allows your prospect to explore your product's key features, workflows, and value propositions. Think of it as a "choose your own adventure" experience for your SaaS.

Why They Work

• They let users feel the product before signing up
• Reduce friction and the need for live demos
• Help sales teams scale outreach
• Personalize the experience for different personas or use cases

What Makes an Effective Interactive Product Demo?

1. A Clear Use Case

Don’t just show features—demonstrate how your product solves a real problem. Highlight use cases for:

• Sales teams
• Customer success
• Marketing automation
• Developers (API walkthroughs)

2. Step-by-Step Experience

Your demo should feel like a natural journey. Use tooltips, clickable buttons, and hotspots to guide users through a workflow. Avoid overwhelming them with too many options upfront.

3. Interactive Elements

Use:

• Clickable buttons
• Branching logic
• Embedded forms
• Calendar booking links
• Personalized intros or voiceovers

4. Mobile-Friendly and Fast

Ensure your demo loads quickly and works well on mobile. You don’t want to lose a potential lead just because your demo didn’t load.

5. Data Capture

Collect names, emails, or schedule links within the experience. Make your demo a lead-gen machine.

How to Create an Interactive Product Demo with Sharelo (Free)

Step 1: Sign up for a free Sharelo account

Go to Sharelo website and create your free account. No credit card required.

Step 2: Record or Upload a Demo Video

You can either:

• Upload an existing product walkthrough, or
• Use tools like Loom, Tella, or CapCut to record one if you need to screen share
  

These videos will help you decide which screen recorder is best for your needs.

Step 3: Add Interactive Elements

With Sharelo’s drag-and-drop editor, you can add:

• Clickable buttons
• Lead capture forms
• Branching navigation (e.g. "Choose your role")
• Calendly or any booking links

Step 4: Customize and Publish

You can embed the interactive demo on your website, use it in outbound sales emails, or share it via a simple link.

Step 5: Track Results - Sharelo Analytics

See who interacted, which choices they made, and how long they stayed. Use this data to improve future demos.

Best Use Cases for Interactive Product Demos

SaaS Startups

Showcase your MVP, validate product-market fit, and reduce time spent on 1:1 demos.

Sales Teams

Scale prospecting by sending personalized demo videos via LinkedIn or email.

Customer Success

Onboard users faster by guiding them through the platform with branching videos and pop-up tips.

Product Marketing

Use interactive demos on landing pages to increase conversions.

Frequently Asked Questions (FAQ)

What is the best tool to create an interactive product demo?

If you're focused on video-led demos, Sharelo is the best free interactive demo software. For click-through web-based demos, Storylane or Arcade are great options.

How long should a product demo be?

Keep it under 3 minutes, or make it clickable with chapters or branches so viewers can choose what they need.

Can I embed these demos on my site?

Yes. Sharelo lets you embed interactive demos on your landing pages or product tours.

Can I track who watches the demo?

Yes, Sharelo includes viewer analytics and engagement heatmaps.

Do I need to be technical to create one?

Not at all. Tools like Sharelo are designed for marketers, founders, and product teams—no code required.

Ready to Create Your First Interactive Product Demo?

If you’re tired of boring product walkthroughs, it’s time to make your demo unforgettable.

Interactive product demos help:

• Showcase your product’s value fast
• Capture leads while you sleep
• Let users explore based on their needs

With tools like Sharelo, creating these demos is no longer a huge lift. You don’t need a production team or fancy editors. Just your product, your message, and a few clicks.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly