Double Your Response Rates: The Sales Rep’s Guide to Interactive Video Outreach
Why Your Sales Outreach Isn't Getting Replies
You send emails. You follow up. You leave voicemails. But still... crickets.
You're not alone. The average cold email response rate is a measly 1%. And 97% of cold calls are ignored. The traditional outreach methods that used to work simply don’t grab attention anymore.
People are busy. They're overwhelmed. And they scroll past static messages without a second thought.
This is exactly where the power of interactive video comes in.
What is Interactive Video?
Interactive video transforms passive video watching into an active, two-way experience. It allows viewers to engage with your video content through clickable elements like:
- Call-to-action buttons
- Quizzes and polls
- Shoppable video links
- Branching video paths (choose-your-own-adventure style)
- Forms and lead capture within the video
It's not just a video; it's a conversation starter.
Benefits of Interactive Videos in Sales
Why should sales reps care about interactive video marketing? Because it works.
Benefits of Interactive Videos
- Increases viewer engagement and watch time
- Qualifies leads directly within the video
- Personalizes the sales journey
- Drives higher response and conversion rates
- Provides valuable data and viewer insights
Interactive videos offer a unique opportunity to drive sales without being pushy. They make the experience feel customized and human.
Best Use Cases: Interactive Video Examples for Sales
Here are some of the best interactive video examples you can create to drive sales:
1. Interactive Product Demo
Create an interactive product demo that lets prospects explore features that matter most to them.
2. Personalized Video Outreach
Send a sales video with clickable options for next steps: book a call, download a guide, or watch a customer story.
3. Onboarding Video
Use interactive onboarding videos to guide new clients or customers through the setup process.
4. Shoppable Video
Shoppable videos allow viewers to make a purchase directly within the video without leaving the video.
5. Explainer Video with Branching Paths
Let prospects choose what they want to learn about your product or service by clicking options within the video.
How to Create Interactive Videos for Sales Outreach
Creating interactive video content is easier than ever with tools like Sharelo, Vidyard, and Hippo Video.
Steps to Create Interactive Videos
- Plan your video script with key decision points.
- Choose an interactive video platform.
- Add interactive elements like clickable buttons, forms, and branching paths.
- Test your video experience.
- Share it across your sales funnel: email, LinkedIn, or your website.
Why Interactive Videos Drive Sales
Interactive video marketing isn’t just a trend — it’s a proven strategy to drive sales.
Studies show interactive videos get 2x-3x more engagement than traditional video. And video conversations are easier to start when viewers feel in control of their experience.
Plus, interactive videos provide valuable data. You can track:
- What viewers clicked
- How long they watched
- Where they dropped off
- Which call-to-action performed best
Types of Interactive Video You Can Use
Here are the top types of interactive videos that drive sales:
- Interactive product demo
- Explainer video
- Onboarding video
- Shoppable video
- Personalized outreach video
- Training and educational videos
The Future of Sales Outreach is Interactive
Interactive videos are the future of sales. They create an engaging, personalized experience that static content simply can't match.
If you're ready to double your response rates, increase sales, and build better customer relationships — it's time to embrace interactive video.
Ready to Create Interactive Videos That Drive Sales?
Start creating your first interactive sales video today with Sharelo.
Explore more:
- How to Use Interactive Videos for Sales Training
- Creating a 'Choose Your Own Demo' Video for B2B Prospects
- Best Practices for Interactive Video Marketing
Interactive videos might seem like a small shift, but they offer a powerful way to connect, engage, and convert prospects in a crowded digital world.
How to Create Interactive Sales Videos with Sharelo: A Step-by-Step Guide
Step 1: Sign Up and Set Up Your Sharelo Account
First, create an account on Sharelo for free if you haven't already. Once you're logged in, navigate to the dashboard where you can manage your interactive video projects. Set up your profile, select your plan, and Create a Story.
Step 2: Record or Upload Your Video Content
Prepare your sales video content and upload it to Sharelo. You can upload pre-recorded videos or create new ones using Sharelo’s built-in video creation tools. Make sure the content is engaging and relevant to your prospect.
Step 3: Add Interactive Elements
After uploading your video, it's time to make it interactive. Use Sharelo’s tools to add clickable elements, such as text and video replies, calendar booking app embed, decision-making options, or pop-up information.
Step 4: Customize the Experience
Personalize the interactive video by incorporating your branding, logos, (available on Pro and Team plan) and specific sales scenarios that resonate with your team. You can also customize the call-to-action (CTA) buttons, responses, and scenarios to reflect your sales process or product offerings.
Step 5: Publish and Track Performance
Once you’re satisfied with the video, publish it and share it with your prospects. Use Sharelo’s analytics tools to track engagement, quiz results, and other metrics. This will help you understand how well your sales strategy is performing and identify areas that may require additional focus or training.
Book a Demo or Share Your Feedback
We’d love to hear from you!
Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.
👉 Watch the interactive video below to:
- Book a personalized demo
- Share your thoughts and feedback
- Ask questions directly
FAQ: Interactive Sales Videos
1. What is an interactive sales video?
An interactive sales video lets viewers engage with your content — clicking buttons, choosing paths, answering questions, or booking a demo directly within the video. It transforms passive watching into an active experience.
2. How can interactive videos help my sales team?
Interactive videos help sales teams:
- Pre-qualify leads faster
- Personalize demos for each prospect
- Increase engagement and watch time
- Drive more conversions by adding clickable CTAs (Call-to-Actions)
- Save reps time on repetitive product walkthroughs
3. What kind of content works best for interactive sales videos?
Interactive videos work best for:
- Product demos
- Objection handling scenarios
- Personalized outreach
- FAQs and onboarding guides
- Lead capture videos
Basically, any content where you want to guide your prospect closer to a buying decision.
4. Do I need technical skills to create one?
Not at all. Tools like Sharelo make it easy to create interactive sales videos without coding. You can upload your video, add clickable elements, create branching paths, and publish — all in a user-friendly interface.
5. Can interactive videos really improve conversion rates?
Yes! Studies show that interactive content can increase conversions by 2x-3x compared to static videos or traditional sales emails. Interactive videos create a personalized buying experience — making prospects more likely to engage, trust your brand, and take action.
Related Articles:
Boost Sales: Close More Deals with Sharelo Interactive Video
Why Interactive Videos Are The #1 Sales Hack (+ How to Use Them)