From Demo to Deal: Why Clickable Sales Videos Convert Prospects Into Customers

Traditional Video Isn't Enough Anymore

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text?

This stat says a lot.

We’re living in a world where attention spans are shorter than ever. People don’t just want to watch — they want to do. They want to click, explore, and buy within the video.

Yet, so many businesses still rely on static product demos or explainer videos that simply tell a story — but don’t convert.

Here’s the game-changer:
Interactive video is helping sales teams bridge the gap between product discovery and purchase — all in one seamless video experience.

Let’s explore why companies that use interactive video are closing more deals, faster.

What is Interactive Video?

Interactive video isn’t just about watching — it’s about interacting with your video content.

Instead of a linear story, viewers control their journey with clickable elements — like:

• Product hotspots
• Shoppable video links
• Quizzes and polls
• Video branching (choose-your-path storytelling)
• Forms and CTAs within the video

This creates a dynamic, personalized experience that feels more like a conversation than a commercial.

Interactive Video Examples You’ve Probably Seen:

• Shoppable videos on Instagram or TikTok letting users buy without leaving the video
• A product demo video where users click on specific features to learn more
• Onboarding videos that guide new users through your product step-by-step
• Video quizzes that qualify leads right in the video

The Power of Interactive Video in Sales

1. Shorten the Sales Funnel

A traditional sales video sparks interest — but it often leads users away from the video to another page or form.

Interactive videos keep everything within the video:
→ Watch → Learn → Click → Buy

This shortens the sales funnel drastically.

Imagine letting your prospects schedule a call, download a brochure, or even make a purchase without leaving the video.

That’s the power of interactive.

2. Drive Sales with Personalized Experiences

Interactive videos let viewers choose their journey.

For example:
A SaaS company could create an interactive product demo where prospects click on features most relevant to them — leading to a tailored offer or pricing page.

This self-guided experience feels more personal, helping to drive sales faster.

3. Capture Leads Directly Inside the Video

Want to increase conversions? Use interactive video forms embedded right in your content.

Ask for:

• Email addresses
• Preferences
• Feedback

This moves viewers from passive watchers to qualified leads — ready for your sales team.

Types of Interactive Video You Can Create

Let’s explore types of interactive video you can add to your sales process:

Shoppable Video

Perfect for eCommerce. Let viewers make purchases without leaving the video. Shoppable videos allow viewers to click on products, add them to cart, and checkout seamlessly.

Interactive Product Demo

Let prospects explore your product in a way that feels like a guided tour — but tailored to their needs.

Explainer Video with Branching Paths

Educate your audience and let them control what topics to explore. Branching paths make the experience more engaging and relevant.

Interactive Onboarding Video

Welcome new users with a video that guides them through setup, features, and best practices.

Benefits of Interactive Videos in Sales

Here’s why interactive videos offer a clear advantage over traditional video content:

Best Practices to Create Interactive Videos That Drive Sales

Want to create interactive videos that convert? Follow these tips:

1. Map Out Your Video Funnel

Plan the journey:

• Where will you add interactive elements?
• What CTAs matter most?

Use video branching to guide different buyer personas through the sales funnel.

2. Keep It Simple

Don’t overwhelm your audience with too many clickable elements. Focus on what moves them closer to conversion.

3. Include Shoppable Videos for eCommerce

If you sell physical products, shoppable videos are a must-have to drive sales directly.

4. Test & Optimize

Use interactive video platforms with analytics features. Track:

• Click rates
• Drop-off points
• Conversion data

This helps refine your interactive video marketing strategy.

Interactive Video Tools You Can Use

There are many interactive video platforms out there that help in interactive video creation:

• Sharelo (Best for sales and lead generation)
• Vidyard (Best for B2B video marketing)
• Wistia (Best for video hosting with analytics)
• Wirewax (Best for shoppable video experiences)

Choose a tool based on your goals — whether it's video creation, video hosting, or shoppable video features.

Why Interactive Videos Are The Future of Sales

Interactive videos aren’t just a trend — they’re becoming the standard.

Audiences today expect video content that does more than entertain. They want to engage, interact, and make decisions without leaving the video.

Companies that embrace interactive content are seeing:

• Faster sales cycles
• Higher customer engagement
• Better data-driven insights

If your sales team isn’t using interactive videos yet — you’re leaving conversions on the table.

Final Thoughts: Use Interactive Video To Win More Deals

Static video content is becoming background noise.

If you want to stand out, create an interactive video experience that drives action — not just attention.

Whether you’re selling a product, onboarding new users, or nurturing leads — interactive videos provide the tools to move your prospects from demo to deal faster than ever.

It’s time to move beyond traditional video.
It’s time to make interactive your sales superpower.

How to Create Interactive Sales Videos with Sharelo: A Step-by-Step Guide

Step 1: Sign Up and Set Up Your Sharelo Account

First, create an account on Sharelo for free if you haven't already. Once you're logged in, navigate to the dashboard where you can manage your interactive video projects. Set up your profile, select your plan, and Create a Story.

Step 2: Record or Upload Your Video Content

Prepare your sales video content and upload it to Sharelo. You can upload pre-recorded videos or create new ones using Sharelo’s built-in video creation tools. Make sure the content is engaging and relevant to your prospect.

Step 3: Add Interactive Elements

After uploading your video, it's time to make it interactive. Use Sharelo’s tools to add clickable elements, such as text and video replies, calendar booking app embed, decision-making options, or pop-up information.

Step 4: Customize the Experience

Personalize the interactive video by incorporating your branding, logos, (available on Pro and Team plan) and specific sales scenarios that resonate with your team. You can also customize the call-to-action (CTA) buttons, responses, and scenarios to reflect your sales process or product offerings.

Step 5: Publish and Track Performance

Once you’re satisfied with the video, publish it and share it with your prospects. Use Sharelo’s analytics tools to track engagement, quiz results, and other metrics. This will help you understand how well your sales strategy is performing and identify areas that may require additional focus or training.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

FAQ: Interactive Sales Videos

1. What is an interactive sales video?

An interactive sales video lets viewers engage with your content — clicking buttons, choosing paths, answering questions, or booking a demo directly within the video. It transforms passive watching into an active experience.

2. How can interactive videos help my sales team?

Interactive videos help sales teams:

• Pre-qualify leads faster
• Personalize demos for each prospect
• Increase engagement and watch time
• Drive more conversions by adding clickable CTAs (Call-to-Actions)
• Save reps time on repetitive product walkthroughs

3. What kind of content works best for interactive sales videos?

Interactive videos work best for:

• Product demos
• Objection handling scenarios
• Personalized outreach
• FAQs and onboarding guides
• Lead capture videos

Basically, any content where you want to guide your prospect closer to a buying decision.

4. Do I need technical skills to create one?

Not at all. Tools like Sharelo make it easy to create interactive sales videos without coding. You can upload your video, add clickable elements, create branching paths, and publish — all in a user-friendly interface.

5. Can interactive videos really improve conversion rates?

Yes! Studies show that interactive content can increase conversions by 2x-3x compared to static videos or traditional sales emails. Interactive videos create a personalized buying experience — making prospects more likely to engage, trust your brand, and take action.

Related Articles:

Boost Sales: Close More Deals with Sharelo Interactive Video
Why Interactive Videos Are The #1 Sales Hack (+ How to Use Them)