Grow Your Email List Using Lead Generation with YouTube Videos
Why Your Email List Isn't Growing Fast Enough
Struggling to get new subscribers? You're not alone. According to research, 61% of marketers rank lead generation as their biggest challenge. Meanwhile, YouTube remains the second most visited site in the world—and one of the most underutilized platforms for lead gen.
Here’s the opportunity: Videos are proven to boost engagement and conversions. In fact, businesses that use video for lead generation grow revenue 49% faster than those that don’t.
So if you’ve been posting YouTube content without capturing leads, it’s time to change that. And interactive video is your shortcut.
This guide will walk you through how to use video for lead generation effectively, how to embed lead forms and calls to action in your videos, and how to do it for free with Sharelo.
Why Use YouTube for Lead Generation?
- Massive Reach: YouTube has over 2.7 billion monthly active users.
- Search Power: It’s the second-largest search engine after Google.
- Video Retention: Viewers retain 95% of a message in a video compared to 10% in text.
- Built-in Trust: Consistent video presence builds brand recognition and credibility.
How Video Works for Lead Generation
1. Attract
Use video content that speaks to your audience’s pain points—think explainer videos, tutorials, product demos, and case studies. These build awareness and position your brand as a solution provider.
2. Engage
Instead of passive consumption, interactive videos allow viewers to click, answer, choose, and engage directly—keeping attention and collecting data.
3. Convert
Embed email opt-in forms, quizzes, CTAs, or free downloads at the right points in the video. You can even gate your best videos, offering access only after a user submits their email.
8 Effective Video Types to Generate Leads
- How-To Videos – Solve specific problems and establish authority.
- Explainer Videos – Simplify what your product or service does.
- Demo Videos – Show how your product works in real time.
- Testimonial Videos – Social proof that builds trust.
- FAQ Videos – Reduce objections before they happen.
- Short Tips & Tricks – Great for YouTube Shorts and quick wins.
- Interactive Video Guides – Allow viewers to choose their own path.
- Case Study Videos – Showcase client success stories.
Best Practices: Using Videos in Your Lead Generation Strategy
- Start each video with a strong hook.
- Add a clear CTA in the middle and end of your video.
- Use YouTube Cards or End Screens for links and lead magnets.
- Repurpose video snippets into social media posts.
- Track video performance using YouTube Analytics + Google UTM links.
How to Create Interactive Videos with Sharelo (Free)
Sharelo is an interactive video platform that lets you:
- Embed lead forms directly inside your video.
- Add clickable CTAs, buttons, and links.
- Let viewers choose their own journey via branching videos.
- Embed your videos on landing pages or send via email.
Step-by-Step Guide:
- Sign up and create an account at www.shareloapp.com(free plan available).
- Upload your YouTube video.
- Add interaction points—such as questions, buttons, or email forms.
- Customize your video journey using branching features.
- Publish and share your link—or embed on your landing page.
Platforms & Tools That Work Well with YouTube Lead Gen
- ConvertKit / Mailchimp / ActiveCampaign: for email list automation.
- Canva: to design your thumbnails and lead magnets.
- Sharelo: to make your video interactive.
- Zapier: to connect YouTube video leads to your CRM.
- Google Forms / Typeform: as quick lead capture forms.
FAQs: Lead Generation with YouTube Videos
How do I collect emails directly from a YouTube video?
You can’t natively collect emails on YouTube, but you can use tools like Sharelo to overlay a form and share the video via a landing page, email, or embed.
What’s the best kind of video for generating leads?
Tutorials, demos, and interactive guides are especially effective because they provide value upfront while allowing you to capture emails in exchange for deeper insights.
Can I use YouTube Shorts for lead generation?
Absolutely. Add value fast, then direct viewers to a lead magnet link in your bio, pinned comment, or video description.
Do I need a video production company to do this?
No. Tools like CapCut, Canva, and Tella make DIY video production easy and effective.
How can I track if my videos are actually generating leads?
Use UTM links on your CTAs, monitor email sign-ups in your CRM, and track video engagement metrics through Sharelo and YouTube Analytics.
Final Thoughts: Don’t Just Create—Convert
You’ve already done the hard work of creating video content. Now, make sure every video works for you by turning views into email subscribers. Whether you’re a solo creator, marketer, or founder, using video for lead generation is one of the most effective ways to build your list and scale your business.
Start today—turn your YouTube videos into interactive lead-generating machines using Sharelo for free.
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Reach More Prospects With Interactive Video