Are you a marketer, business owner, or founder looking to boost your video marketing strategy? Unlock the potential of interactive content to engage viewers, capture leads, and elevate your campaigns! 

Traditional lead generation methods, such as static forms and passive videos, often fall short in engaging modern audiences. According to a study by Viddyoze, 54% of consumers want to see more video content from brands they support. This shift in consumer preference highlights the need for more dynamic and engaging content.

To solve this problem, businesses are turning to interactive video as a dynamic tool to collect high-quality leads more effectively. Interactive videos allow viewers to engage directly with the content, making the experience more immersive and memorable. Research by Lean Labs shows that 84% of people have been convinced to buy a product or service by watching a brand’s video. Moreover, interactive videos can increase viewer engagement by up to 300% compared to traditional videos.

In this article, we’ll explore how to leverage interactive video to not only engage your audience but also collect valuable leads. We’ll walk through strategies, tools, and best practices that will help you create compelling interactive videos that drive results.

Why Use Interactive Video for Lead Generation?

Interactive videos are not just a trend; they are a powerful tool that can significantly enhance lead generation efforts. According to a study by Kaltura, including a video on your landing page can boost conversions by up to 80%. This is because interactive videos engage viewers by allowing them to participate actively, making the content more memorable and impactful. By incorporating clickable elements, forms, quizzes, and more into your videos, viewers are invited to participate actively rather than passively consuming content. Here’s why interactive video works so well for lead generation:

1. Engagement: Viewers are more likely to stay engaged with content they can interact with. Higher engagement levels directly lead to more opportunities for lead capture.
2. Personalization: Interactive videos allow you to customize the viewer's experience. By offering personalized content, you can guide each viewer through a journey that is tailored to their needs, increasing the likelihood of conversion.
3. Data Collection: With interactive features like forms and quizzes, you can collect valuable data from viewers in a non-intrusive way. This data helps in building your lead list with relevant and interested prospects.
4. Improved Conversions: Interactive videos naturally integrate lead capture elements such as forms or call-to-action (CTA) buttons without interrupting the user experience. This seamless integration improves conversion rates.

Types of Interactive Video for Lead Collection

There are several types of interactive videos you can use to collect leads. Understanding which format is best for your audience and goals is crucial to achieving success. Here are some of the most effective types:

1. Lead Capture Forms Within the Video

One of the simplest and most effective ways to collect leads is by embedding forms directly into your videos. These forms can pop up at specific points during the video—such as after explaining a key benefit or right before a CTA—to capture viewer information like names, email addresses, or phone numbers.

For example, a fitness brand could offer a free workout plan in exchange for viewers’ contact information, encouraging lead generation through value-driven offers.

2. Quizzes and Polls

Interactive quizzes and polls provide an engaging way to not only collect leads but also gather valuable insights about your audience. By asking a series of targeted questions, you can guide viewers through personalized content and at the same time collect contact information in exchange for quiz results or recommendations.

For instance, an online retailer could create a quiz titled “What’s Your Ideal Style?” that concludes with a lead capture form to deliver personalized style suggestions via email.

3. Clickable Calls-to-Action (CTAs)

Clickable CTAs embedded within your interactive videos give viewers a clear next step to take, such as “Get Your Free Trial” or “Download Now.” These CTAs can be strategically placed at moments of high engagement to encourage viewers to submit their information, making it easy to capture leads without breaking the flow of the video.

4. Branching Scenarios

Branching scenarios allow viewers to choose their own path through a video, making it highly personalized. These decision points can lead viewers to specific content based on their interests, and they can also prompt lead capture forms that align with their chosen path.

For example, if a SaaS company offers several different products, an interactive video can allow viewers to select the product they’re most interested in and then provide a tailored demo that ends with a relevant lead capture form.

Steps on How to Create a Lead-Generating Interactive Video

Learn how to create interactive videos that drive lead generation. Discover the steps to effectively use interactive content on your preferred video platform, and unlock the potential of interactive content for lead generation success.

Step 1: Define Your Target Audience

Before jumping into video creation, you need to define your target audience, potential customers, and their pain points. Are you targeting B2B clients or individual consumers? What challenges are they facing? The more specific you are about your audience, the more effective your video content will be in resonating with them and delivering a personalized video experience. This approach will also help you create a more effective sales funnel, showcasing the benefits of using interactive elements within your video for lead generation.

Step 2: Create Valuable and Engaging Content

Content is still king. The video itself needs to be engaging, informative, and valuable to the viewer. Without a compelling message, no amount of interactivity will convince viewers to share their information. Keep your video concise, focus on solving your audience's problems, and lead them toward the interactive elements in a natural and non-intrusive way.

Step 3: Add Lead Capture Elements

Once your video content is finalized, you need to integrate lead capture elements. Here’s how you can strategically place these elements:

• Mid-video: Insert a pop-up form after a key moment where the viewer is most engaged, offering something valuable in exchange for their contact details.
• End of the video: Include a lead capture form after delivering a strong CTA. This is where you can offer free trials, e-books, consultations, or other incentives.
• During quizzes or polls: Use questions as a way to segment your audience and then offer personalized results in exchange for their information.

Step 4: Optimize the Viewing Experience

To ensure your interactive video is optimized for lead generation, keep the following in mind:

• Mobile Optimization: Since many viewers consume content on mobile devices, it’s important that your interactive video is fully optimized for mobile. Make sure that clickable elements are easy to engage with on smaller screens.
• Clear CTAs: Your interactive video should have clear and compelling CTAs that guide viewers toward the next step. Use actionable language like “Sign up now” or “Claim your free trial.”
• Personalization: The more personalized the experience, the higher the likelihood that viewers will convert into leads. Use branching paths or quiz results to deliver tailored offers based on their preferences.

Step 5: Promote Your Video and Analyze Results

Once your interactive video is live, you need to promote it across all your channels. Share the video on social media, embed it on your website, and include it in email newsletters to reach a wider audience. Tools like Sharelo allow you to easily embed interactive videos and track performance metrics such as views, interactions, and lead submissions.

Analyzing these metrics is critical for optimizing future videos. Track which parts of the video have the most engagement, and adjust your CTAs and lead capture elements accordingly to maximize conversions.

Step-by-Step Guide to Collect Leads with Sharelo

Step 1: Sign Up for Sharelo

If you don’t have an account yet, sign up for free at Sharelo. Already have an account? Just log in to get started.

Step 2: Record or Upload Your Video

You can either record or upload an existing video to use in your lead collection campaign. With Sharelo, it's very easy to produce content, whether it's text or video.

Step 3: Add Interactive Elements

Enhance your video by adding interactive elements in a unique and engaging way. With this strategy, you can increase engagement. Include a multiple choice or a CTA (Call to Action), such as a sign-up form or buttons, to engage viewers and capture leads. 

Step 4: Enable the Contact Form

To set up lead contact forms, navigate to the Settings, click on Contact Form, and toggle the fields you want to collect from your audience (e.g., name, email, etc.). Make sure your form is designed to answer the questions viewers might have to prevent them from leaving the page. For more details, features and capabilities, see the full guide here.

Step 5: Share Your Video

Embed the interactive video on your website or share it across your social media platforms to start capturing leads. It's easy to set and it's as simple as that.

Step 6: Find Collected Contacts

Go to your dashboard, and on the right side, you can find contacts. You can download your collected contacts as a CSV file.

Best Practices for Collecting and Generating Leads with Interactive Video

1. Use Lead Magnets

A lead magnet is something of value that you offer to viewers in exchange for their contact information. Examples of lead magnets include static content, free trials, e-books, checklists, discount codes, infographics, or exclusive content. Offering a strong lead magnet incentivizes viewers to submit their details during the video. You can further enhance this process by incorporating video personalization, ensuring viewers feel the content is tailored specifically for them. By embedding call-to-actions within a video and throughout the video, you drive engagement and encourage viewers to take action. This approach helps turn passive viewers into leads. Using a video to drive conversions, especially with interactive features, makes the experience more compelling for the audience.

2. Build Trust

Before viewers are willing to hand over their contact information, they need to trust you. Make sure your interactive video provides value upfront by addressing the user's needs and interest. Educate, entertain, or inform them so that they see the benefit of engaging further. You're able to build credibility by highlighting testimonials, success stories, or case studies, allowing viewers to see the results of others who have benefited from your offer. This approach helps in growing the business by establishing trust and positioning yourself as a reliable solution provider.

3. Keep It Short and Sweet

Interactive videos should be concise. While the interactivity can be engaging, you don’t want to overwhelm viewers with too much content. Aim to keep your videos under five minutes to maintain engagement and lead them to conversion quickly.

4. Test and Iterate

As with any marketing strategy, testing is key. To maintain viewer attention and engagement, create multiple versions of your video with different interactive elements, CTAs, and lead capture forms. Incorporate multiple view types to cater to different audience preferences and test which version performs best in terms of engagement and lead conversion. Additionally, showcase the features and capabilities of your product or service through interactive elements within the video. Once you've gathered data, optimize based on your findings to ensure the best performance and maximize lead generation.

5. Segment Leads with Quizzes

Quizzes or surveys can not only collect leads but also provide valuable segmentation information. Use quiz results to segment your audience into different categories, allowing you to personalize future communications and marketing efforts. This segmentation improves the chances of nurturing leads and converting them into paying customers. 

Conclusion: Leveraging Interactive Video to Boost Lead Collection

Creating interactive video is a game-changer for businesses looking to boost engagement and generate high-quality leads. By using interactive content for lead generation, such as clickable CTAs, video branching, and lead capture forms, you can transform the video experience into a personalized journey tailored to your potential customers' unique needs. This approach enhances your sales funnel by converting viewers into paying customers while offering the benefits of using interactive elements within your video to capture attention and encourage engagement.

Whether you’re targeting B2B clients or consumers, leveraging platforms like Mindstamp or HubSpot CRM integration, you can easily set up interactive videos that nurture leads throughout your video. Interactive elements, including multiple-choice questions and relevant content, keep viewers engaged and allow you to track analytics, giving insight into your lead generation efforts. With tools like Sharelo, you can turn traditional videos into personalized experiences that branch into unique paths based on your audience’s preferences, answering questions and capturing data without manual input.

Interactive content is not just a trend—it’s a vital part of modern content marketing strategies. It allows you to see results quickly and easily, boosting your lead generation and growing your business without the need for complex setups or separate accounts. By using interactive video, you provide a great way to increase audience engagement, produce visual content that speaks directly to your target audience, and reduce repetitive work, all while collecting leads efficiently.

Incorporating these features within the video creates a seamless experience that aligns with your viewers' needs and expectations. Whether you’re embedding lead generation forms or offering a free trial, interactive video offers a variety of ways to capture leads, nurture them, and see the benefits of using interactive content firsthand. By doing so, you enhance your overall video marketing strategy, saving time and driving significant sales results. Interactive video is a great way to collect leads and turn them into customers—don’t leave this powerful tool out of your marketing strategies!