How to Create a Shoppable Video Ad Campaign That Sells

Have you ever watched a video ad, loved a product, and wished you could click and buy it right then—without searching, scrolling, or switching tabs?

Well, you're not alone. Research shows that 85% of consumers are more likely to purchase a product after watching a video—but friction kills conversions.

What if your video could do more than just showcase a product?

What if it could also sell it—right inside the video player?

That’s the power of a shoppable video, and if you’re running an ecommerce business or a small business trying to stand out, this strategy could change the game.

Let’s dive into how to create a compelling, clickable, and conversion-focused shoppable video ad campaign using the right platform and strategy.

What Is a Shoppable Video?

A shoppable video is an interactive video format that allows viewers to click on products directly within the video content and make a purchase—often without ever leaving the video player.

Think of it as your online store meets video storytelling.

Instead of watching a demo or unboxing and then trying to find the product on another tab, viewers can add to cart or checkout right from the video.

Popular on social media platforms like Instagram, TikTok, and YouTube—and increasingly used on ecommerce websites—shoppable videos are quickly becoming a core part of any video commerce strategy.

Why Use Shoppable Video Ads for Ecommerce?

Shoppable video ads are more than a trend—they're a high-converting tool.

💡 Key Benefits of Shoppable Videos:

1. Shorter Sales Journey: Viewers can shop instantly without leaving the video.
2. Higher Engagement: Interactive video content keeps users hooked longer.
3. Better Conversion Rates: Some brands have seen conversion rates 3x higher using shoppable video vs static ads.
4. Improved Video Performance: Adding shoppable features can reduce bounce rate and increase time-on-site.
5. Seamless Shopping Experience: No more jumping between platforms—buy directly from the video.

Types of Shoppable Videos

Different shoppable formats suit different campaign goals. Here are a few you can try:

• Product Demos: Show the product in action with clickable CTAs.
• Unboxing Videos: Combine influencer or UGC content with instant buy options.
• Tutorials: Use educational content to sell relevant items directly within the video.
• Lookbooks or Showcases: Create a visual catalog with interactive elements.
• Social Media Video Ads: Short, vertical shoppable videos designed for Instagram Reels, TikTok, or YouTube Shorts.

Step-by-Step Guide: How to Create a Shoppable Video Ad Campaign

Step 1: Choose a Shoppable Video Platform

Not all video platforms support interactivity or ecommerce features. Here are some of the best shoppable video platforms for 2024:

✅ Pro tip: For beginners and small businesses, Sharelo offers the best balance of ease, features, and price (you can start for free!).

Step 2: Plan Your Shoppable Video Content

Before you shoot anything, define the following:

• Goal: Are you driving traffic, increasing sales, or collecting leads?
• Product(s): What item will be featured? What makes it a scroll-stopper?
• Script/Storyline: Keep it short (30-90 seconds) and CTA-driven.
• CTA Placement: When and where will clickable elements appear?
• Target Platform: Instagram? Website landing page? TikTok?

Step 3: Shoot and Edit Your Video

Keep these tips in mind when filming your shoppable video:

• Highlight the product early
• Use clear visuals and close-ups
• Add captions (80% of videos are watched on mute)
• Use natural language and direct messaging
• Keep video length under 2 minutes for ads

Step 4: Add Shoppable Elements Using Sharelo

Here’s how you can create shoppable videos with Sharelo for free:

1. Sign up at Sharelo
2. Upload or record your video
3. Add clickable CTAs (buttons, product pop-ups, lead forms)
4. Insert product links, checkout pages, or calendar booking options
5. Customize video player to match your brand
6. Publish and share on your website, email, or social media

🎥 Example: Add a “Buy Now” button that appears 10 seconds into your product demo.

You can even embed multiple CTAs in one video—perfect for collections or bundles.

Where to Use Your Shoppable Video Ads

Once your video is ready, publish it across platforms where your audience spends time:

• Your Ecommerce Site: Place it on product pages or homepage banners.
• Instagram/TikTok Ads: Use vertical shoppable formats for mobile engagement.
• Landing Pages: Add to lead capture pages to drive signups and conversions.
• Email Campaigns: Include interactive product demos with CTAs.
• Influencer Collaborations: Ask creators to use your video commerce platform for branded content.

Shoppable Video Best Practices

Want your campaign to actually sell? Here’s what to do:

✅ Keep videos under 2 minutes
✅ Use strong hooks in the first 3 seconds
✅ Place CTAs after showing the product in action
✅ Make sure all product links work and load fast
✅ Test different video lengths, formats, and CTA placements
✅ Track performance metrics (CTR, conversions, drop-off points)

FAQ: Shoppable Video Campaigns

1. What is the difference between a regular video ad and a shoppable video ad?

A shoppable video includes clickable elements that let users take action (buy, sign up, learn more) directly within the video.

2. Do I need a developer to create interactive videos?

No. Tools like Sharelo allow you to create interactive shoppable videos with zero code.

3. Can I use shoppable videos on my Shopify store?

Yes! Sharelo and other video commerce platforms can be embedded directly into your product pages, blogs, or landing pages.

4. What’s the ideal length for a shoppable video?

Keep it between 30–90 seconds for maximum impact, especially for mobile-first audiences.

5. What types of products are best for shoppable video?

Products that are visual and demo-friendly—fashion, beauty, gadgets, home, wellness, and services like coaching.

Final Thoughts: Why Shoppable Videos Sell

Shoppable videos are more than a gimmick—they’re a conversion powerhouse.

They blend storytelling, product showcasing, and frictionless buying into a seamless experience. No more passive viewing. No more drop-off.

If you’re ready to boost your ecommerce sales, improve video performance, and simplify video creation, start creating your interactive and shoppable video content today—with Sharelo.

🚀 Try it for free at www.shareloapp.com

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.