How to Create a Shoppable Video Funnel for Your Next Product Launch

Are You Losing Sales Between Clicks?

You’ve got the product. The marketing is live. Traffic is flowing. But conversions? Still not where you want them.

What if the drop-off isn't about your product—but the friction between “watching” and “buying”?

According to a Google and Ipsos study, 70% of YouTube viewers say they’ve bought from a brand after seeing it on YouTube. Yet many never convert—because they have to leave the video, open a new tab, search the product, and navigate your site.

That’s where shoppable videos come in.

Shoppable Videos: Where Content Meets Instant Checkout

Instead of sending viewers elsewhere, shoppable video platforms let you showcase products and let users buy directly within the video—without disrupting their experience.

In this guide, you’ll learn:

• What a shoppable video funnel is
• Why it's effective for product launches
• The types of shoppable video formats
• How to create your own using Sharelo—for free
• And what to look for in the best shoppable video platforms for 2025

What is a Shoppable Video Funnel?

A shoppable video funnel is an interactive video experience that walks the viewer from product discovery to purchase—all in one seamless flow.

Instead of this:

1. Viewer watches your video on Instagram or YouTube
2. They click a link in bio
3. Get redirected to your website
4. Browse through your product catalog
5. Find the item
6. Add to cart
7. Finally—checkout

You give them this:

→ They watch your video
→ Click directly on the product within the video
→ Buy it without leaving the screen

It's like skipping the middleman and converting attention right where it starts.

Why Use Shoppable Video for Product Launches?

1. Captures Intent in the Moment

When users see your product in action and feel that spark of desire, they can act immediately. No distractions. No drop-offs.

2. Improves Conversion Rates

Interactive videos convert 2x to 3x more than static videos, according to Smartzer. You're not just telling a story—you’re closing a sale.

3. Elevates the Shopping Experience

Instead of clicking away to find the product, everything happens within the video. That’s a smooth user experience your audience will love.

4. Perfect for UGC and Influencer Marketing

Launch campaigns that feel authentic with creators showcasing the product while giving viewers the chance to shop—instantly.

Types of Shoppable Videos to Use

There’s no one-size-fits-all. Choose the video format that aligns with your audience and product:

➤ Product Demo Videos

Show how the product works and let users shop right on the screen.

➤ Unboxing and Influencer Reviews

Let creators showcase the product and embed links to items featured in the video.

➤ Tutorial or How-To Videos

Walk them through using the product and add clickable elements along the way.

➤ Behind-the-Scenes or Founder Stories

Add personality to your launch and connect emotionally with the audience—while giving them a path to purchase.

Best Use Cases for Small Businesses

If you're running a small ecommerce business, a shoppable video funnel helps you:

• Compete without ad fatigue
• Leverage organic video content
• Turn product videos into revenue machines

Shoppable videos are especially powerful for:

✅ Fashion and apparel brands
✅ Beauty products
✅ Handmade or artisanal goods
✅ Fitness and health supplements
✅ Home decor and gadgets

Best Shoppable Video Platforms for 2024

Here’s a quick overview of the best shoppable video platforms for small businesses and ecommerce:

If you're just getting started or want a cost-effective shoppable video solution, Sharelo is one of the most intuitive options out there.

How to Create a Shoppable Video Funnel for Free with Sharelo

Here’s how you can create your first shoppable video funnel—step by step:

🔹 Step 1: Record or Upload Your Product Video

Use your phone, webcam, or repurpose content you already have.

🔹 Step 2: Go to Sharelo and Sign Up for Free

No credit card required. Choose “Interactive Video” from the dashboard.

🔹 Step 3: Add Shoppable Elements

You can add clickable hotspots, buttons, or branching questions. Link these directly to:

• Product pages
• Checkout links
• Calendars (if you're offering consults)

🔹 Step 4: Customize Your Funnel

Use logic-based interactions (e.g., “Which color do you prefer?”) to personalize the viewer's journey.

🔹 Step 5: Publish and Embed

Share it via a link, embed it on your website, or post on social media.

📌 Bonus: Sharelo lets you capture leads inside the video, making it a perfect top-of-funnel and bottom-of-funnel tool.

Tips for Making Your Shoppable Video Funnel More Effective

• Keep videos short and product-focused (1–2 minutes is ideal)
• Use eye-catching thumbnails
• Add call-to-action buttons early in the video
• Test multiple versions to see which layout or product placement drives more clicks
• Make your content mobile-friendly—most viewers are watching on phones

FAQs About Shoppable Video Funnels

What is a shoppable video?

A shoppable video is a video that includes interactive elements—like clickable products—allowing users to shop directly within the video experience.

Do I need to be tech-savvy to create shoppable videos?

Not at all. Tools like Sharelo are made for creators and small business owners with zero coding experience.

Can I track clicks and engagement?

Yes. Most shoppable video platforms—including Sharelo—include analytics so you can track views, clicks, and conversions.

Where can I use shoppable videos?

You can use them on your ecommerce website, in email campaigns, on social media, and even as lead magnets.

Are shoppable videos expensive to create?

Not anymore. You can start creating shoppable videos for free using Sharelo. All you need is a video and a product link.

Final Thoughts: Shoppable Video is the Future of Launch Funnels

Whether you're preparing for your first launch or your tenth, integrating shoppable video content into your funnel can be the game-changer that finally bridges attention and action.

Video is already one of the most powerful formats in marketing. Making it interactive and instantly shoppable?

That’s video commerce done right.

Ready to launch smarter?

👉 Try Sharelo for Free and build your first shoppable video funnel in minutes.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.