How to Create Instagram Shoppable Videos That Drive More Sales

Why Your Instagram Sales Might Be Falling Flat

You post beautiful product photos. You create Reels regularly. You engage in Stories and tag your products. Still, you're not seeing the sales you expected.

Here’s why: 60% of shoppers say videos give them the most confidence to buy, but static posts and basic Reels aren’t giving them the full experience. What’s missing is a direct path from video view to checkout—without making users leave the video or jump to another app.

That’s where interactive and shoppable video comes in.

Instagram Shoppable Videos combine the emotional pull of video marketing with the power of instant purchasing. Instead of just watching a video, your viewers can click on the product within the video, explore it, and buy it—without ever leaving the player.

Let’s walk through how you, whether you're a small business or ecommerce brand, can create Instagram shoppable videos that actually drive sales—no technical experience required.

What Are Shoppable Videos?

Shoppable videos are interactive videos that allow viewers to purchase products featured in the video directly.
Instead of saying “link in bio” or waiting for users to swipe up, the product is clickable inside the video itself.

Shoppable videos are:

• Interactive – viewers can click on the product directly
• Convenient – no need to leave the video
• Effective – increases conversion rates by removing friction

Whether it’s a tutorial, behind-the-scenes clip, or a product showcase, shoppable video content works like a virtual store.

Why Instagram Shoppable Videos Work So Well

Instagram is already a visual-first, mobile-friendly ecommerce platform. When you add shoppable features to video, you’re taking the native behavior (scrolling + watching) and turning it into a shopping experience.

Benefits of shoppable videos on Instagram:

• Higher engagement
  Shoppable videos are more interactive, increasing watch time and clicks.
• Seamless buying experience
  Viewers can buy without leaving the video, reducing drop-off.
• Better conversion
  Videos with shoppable elements increase conversions by 30%+.
• Perfect for product discovery
  70% of shoppers use Instagram for product discovery (source).

Types of Shoppable Videos That Work Best on Instagram

1. Tutorial + Shop
   Example: “How I style my linen pants (tap to shop each item)”
2. Behind-the-Scenes Product Prep
   Example: “Watch us pack your orders—each item is clickable!”
3. UGC and Reviews
   Example: A customer unboxing video with clickable links to every item they mention.
4. Launch Videos
   Example: A short hype video introducing your new collection—with clickable CTAs.
5. Instagram Story or Carousel Videos with Shoppable CTAs
   Use tools like Sharelo to embed shoppable elements even in Stories.

How to Create Shoppable Instagram Videos with Sharelo (For Free)

Creating shoppable content used to require expensive tools or tech teams. Now, Sharelo makes it easy to add interactive elements, buttons, and product links to your videos—even if you’re a solo creator or small business.

Here’s how to create a shoppable video using Sharelo:

✅ Step 1: Record or upload your video

Use your phone, a camera, or screen recording tools like Tella or CapCut.

✅ Step 2: Go to Sharelo and create a free account

No credit card needed.

✅ Step 3: Upload your video

Sharelo supports multiple formats and resolutions.

✅ Step 4: Add interactive elements

Use Sharelo’s drag-and-drop editor to:

• Add clickable product tags
• Insert CTAs (like “Shop Now”)
• Link to your Shopify store or Instagram product page

✅ Step 5: Customize your video player

Make it match your brand with logos, colors, and fonts.

✅ Step 6: Publish and share

Copy your Sharelo video link and add it to your Instagram bio, Stories, or even use it as the destination URL in your Instagram ads.

Best Practices for High-Converting Shoppable Instagram Videos

1. Keep it short and engaging

Most high-performing videos are under 60 seconds. Hook viewers in the first 3 seconds.

2. Show the product in action

Let viewers see how it looks, works, or fits.

3. Add 1-3 clickable elements only

Too many CTAs can overwhelm the viewer. Focus on clarity.

4. Use on-screen cues

Simple texts like “Tap to Shop” or icons pointing to the clickable item help drive action.

5. Test and optimize

Track performance on Sharelo (clicks, watch time, conversions). Adjust as needed.

Why Small Businesses Should Use Shoppable Video Platforms

You don’t need a big budget to drive sales. Shoppable videos are the great equalizer. A well-edited video with clickable elements can outperform static posts and complex websites.

Advantages for small business owners:

• Low-cost production with big ROI
• Direct-to-customer connection
• No need for a complicated e-commerce site
• Increased trust and transparency when you show the product in real use

Best Shoppable Video Platforms for 2024

Looking to explore more options? Here are some of the best shoppable video platforms available today:

💡 Why choose Sharelo? It’s beginner-friendly, built for video commerce, and integrates well with your existing content creation workflow.

How to Integrate Shoppable Videos Into Your Instagram Strategy

Here are a few easy ways to use shoppable videos on Instagram:

• Link in bio: Instead of linking to your generic shop, link to a Sharelo shoppable video
• Instagram Stories: Add swipe-up links to your shoppable video page
• Instagram Reels ads: Use shoppable video links as the CTA URL
• Carousel posts: Add a CTA in your caption: “Watch the full video in bio and tap to shop”
• DMs: Send the video link directly to interested customers

FAQs About Shoppable Instagram Videos

❓ Can I add shoppable features directly inside Instagram?

Instagram allows product tagging, but it doesn’t support full interactive video experiences. You can link to Sharelo shoppable videos from your bio, stories, or ads.

❓ Is Sharelo free?

Yes. Sharelo offers a free plan perfect for creators and small business owners.

❓ Do I need a Shopify store to use Sharelo?

No. You can link to any product page—Shopee, Lazada, Etsy, Amazon, or your own site.

❓ Can I track performance?

Yes! Sharelo provides analytics for views, clicks, and conversion actions.

❓ Is this only for physical products?

Not at all. You can use it to sell digital products, courses, services, and more.

Final Thoughts: Shoppable Videos Are the Future of Instagram Sales

Video is powerful. But video that sells—that’s game-changing.

If you’re serious about turning followers into customers, it’s time to make your video content shoppable. With tools like Sharelo, even small business owners can offer an interactive video experience that delivers sales—all without breaking the bank.

Whether you’re running a Shopify store, launching a handmade collection, or offering coaching services—shoppable video could be your unfair advantage.

✅ Ready to Create Your First Shoppable Video?

Start for free with Sharelo

Make your Instagram videos shoppable—without the tech overwhelm.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.