How to Create Product Demo Videos That Are Fully Shoppable

If you're selling gadgets, fashion, or beauty products, you’ve probably struggled with this: people love your content, but they don’t click “buy.” They comment, they like, they watch—but they don’t convert.

Here’s a stat that might sting: a whopping 70% of online shoppers abandon their carts without completing a purchase (Baymard Institute). One reason? The friction between seeing a product and being able to buy it instantly.

That’s where shoppable video comes in.

Instead of asking your audience to pause, search for a product, and click through a link in bio… why not let them shop directly from your video?

Interactive and shoppable videos are changing the game for ecommerce brands and small businesses alike. They remove friction, increase engagement, and—most importantly—turn viewers into buyers.

What Is a Shoppable Video?

A shoppable video is a piece of video content that allows viewers to purchase products featured in the video directly—without ever leaving the player.

With clickable hotspots, pop-up links, or product carousels, shoppable videos make it possible to browse and buy within the video itself.

These videos combine storytelling and sales into one seamless experience, making them a powerful tool for video commerce.

Why Shoppable Videos Work (And Why You Should Be Using Them)

1. Eliminate Friction

No more jumping between platforms. Shoppable videos keep the viewer engaged—and ready to buy.

2. Increase Conversions

According to Smartzer, brands see up to 3x higher conversion rates with interactive video content compared to traditional formats.

3. Boost Engagement

Interactive elements like clickable products keep viewers more engaged and reduce bounce rates.

4. Shorten the Buying Journey

From interest to purchase, all in one video. That’s the magic of shoppable content.

Best Use Cases for Shoppable Videos

Not sure if this fits your business? Here are common scenarios where shoppable videos shine:

• Tech & Gadget Demos: Let customers explore features and buy instantly.
• Fashion Try-Ons & Hauls: Viewers can click the outfits they love and add to cart.
• Makeup Tutorials: Highlight products used in each step and link them within the video.
• Unboxing Videos: Add shoppable links as items are revealed.
• Product Comparisons: Let viewers click and explore which option fits their needs.

Types of Shoppable Videos You Can Create

1. Product Demo Videos

Highlight your product’s features while making every frame clickable.

2. Tutorials & How-Tos

Turn educational content into conversion machines with embedded shopping links.

3. Unboxings

Capitalize on the anticipation by showcasing products and linking to them in real time.

4. Behind-the-Scenes

Give a peek into your brand while making every item on screen shoppable.

5. Influencer or UGC Content

Use influencer videos to directly sell products featured in their content.

How to Create Shoppable Product Demo Videos for Free (Step-by-Step)

Sharelo is a powerful tool to turn any video into an interactive shopping experience. Here’s how:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Platforms That Support Shoppable Video in 2024

Looking for the best shoppable video platforms for 2024? Here are a few:

If you’re just starting out, Sharelo is one of the most accessible and affordable options to test shoppable content without needing a full tech team.

Benefits of Integrating Shoppable Videos into Your Ecommerce Strategy

✅ Drive more sales directly from video
✅ Keep viewers engaged longer
✅ Improve conversion rates with fewer steps
✅ Track performance and clicks easily
✅ Boost product discovery within your catalog

Where to Share Your Shoppable Video Content

• Product pages
• Social media (Instagram, TikTok, YouTube Shorts—link in bio or embedded on web)
• Email marketing (embed or thumbnail preview)
• Influencer collabs
• Paid ads (retargeting with interactive CTAs)

Shoppable Video FAQs

What tools do I need to create shoppable videos?

You’ll need a video creation tool (like Tella or CapCut) and a shoppable video platform like Sharelo to add interactive elements.

Can I create shoppable videos for free?

Yes! Sharelo offers a free plan where you can upload videos and add interactive product links without needing a credit card.

Do shoppable videos work on mobile?

Absolutely. Shoppable videos are mobile-responsive and optimized for viewing on any device.

How many products can I feature in one video?

Best practice is to keep it between 1–5. Too many clickable items can overwhelm the viewer.

Can I use shoppable videos if I sell on Shopify?

Yes. Sharelo and many other platforms integrate well with Shopify, allowing you to link directly to product pages or collections.

Final Thoughts: Turn Your Product Demos into Conversion Engines

The days of passive product demos are over. If you're investing time and money into video content, make sure it's working as hard as you are.

By integrating interactive and shoppable elements, you’re not just showcasing your product—you’re creating a frictionless path to purchase. And that’s where real ecommerce growth happens.

Start with Sharelo for free, test one product demo, and watch what happens when your content becomes your sales team.

Want to try it yourself?
👉 Create your first shoppable product demo video for free with Sharelo.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.