How to Create Product Videos for Your Online Store: Step-by-Step Guide

Why Product Videos Matter More Than Ever

Imagine browsing an online store and seeing two listings: one has a plain photo and a short description, the other has a short, engaging video showing exactly how the product works. Which one are you more likely to buy?

A study by Wyzowl found that 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video. That’s the power of a good product video—it builds trust, answers questions, and shows the product in action. It’s not just visual content. It’s a conversion machine.

But here's the challenge: how do you create a product video that actually sells—without expensive gear or editing skills?

Let’s break it down.

What Is a Product Video?

A product video is a powerful short-form video that highlights your product’s key features, benefits, and real-life use—so customers instantly get it and feel confident to buy.

Instead of overwhelming people with specs and descriptions, product videos show your product in action, making it easier to build trust and boost conversions.

Here are some popular types of product videos—and the best tools to create them:

• Demo Videos – Show exactly how your product works in real time.
  👉 Top picks: Tella for polished demos, Sharelo for interactive walkthroughs.
• Unboxing Videos – Capture the excitement of first impressions, packaging, and initial use.
  👉 Tip: Just use your smartphone to shoot, then edit effortlessly in CapCut.
• Explainer Videos – Break down features and benefits in a clear, engaging way.
  👉 Use: Tella for clean screen recordings, or go interactive with Sharelo.
• Testimonial Videos – Let happy customers do the selling for you.
  👉 Best tool: Sharelo – free, interactive, and perfect for social proof.
• Product Launch Videos – Make a splash when you introduce something new.
  👉 Create with: CapCut or Canva for easy, scroll-stopping visuals.

Why Product Videos Convert So Well

Here’s why e-commerce product videos work:

• Visuals beat text: People process visuals 60,000x faster than text.
• They reduce returns: By showing the product in use, buyers know what to expect.
• They increase time on page: Visitors are more likely to stay and engage with your product page.
• They improve trust: A compelling product video builds credibility and makes your brand look professional.

Step-by-Step: How to Make a Product Video That Sells

Step 1: Plan Your Message

Before recording, ask yourself:

• What problem does your product solve?
• Who is the target customer?
• What do they need to see to say yes?

Tip: Focus on benefits over features. Sell the transformation, not just the specs.

Step 2: Choose the Right Type of Video

Pick the best fit from these types of product videos:

• How-to/Explainer – for complex products
• Demo – for physical products
• Testimonial – for services or B2B offers

Step 3: Record Your Product in Action

You don’t need a DSLR. Your smartphone and good lighting will do.

• Use natural light or a ring light
• Record in landscape (for YouTube) or vertical (for TikTok/Instagram) Use your smartphone to record your video (video recorder or Sharelo) or a screen recorder like Tella
• Show the product being used in real life

Step 4: Add Voiceover or Text

Explain what’s happening:

• Add a voiceover explaining benefits
• Or use clear text captions
• Keep it short and focused—60-90 seconds max

Step 5: Edit with a Free Product Video Maker

You can use:

• CapCut (mobile/desktop)
• Canva (templates + text)
• iMovie (Mac)
• Sharelo – to make it interactive (more on this below)
• Tella - screen recorder with AI that edits for you

How to Create Interactive Product Videos with Sharelo (Free)

If you want to create videos that not only explain your product but drive action, Sharelo lets you do that for free.

What is Sharelo?

Sharelo is a free interactive video maker that lets you add clickable buttons, links, questions, and product CTAs inside your video. It's like turning your product demo into a mini sales funnel.

How to Use It:

1. Go to www.shareloapp.com
2. Record a video or upload an existing video.
3. Add interaction points (like “Buy Now” buttons, Q&A pop-ups, or product links)
4. Share the interactive video link or embed it on your product page

✅ This helps e-commerce sellers reduce bounce rates and increase conversions.

Best Practices for Compelling Product Videos

Here’s what separates compelling product videos from boring ones:

• Hook in the first 5 seconds: Grab attention fast
• Show the product solving a problem: Before vs After is powerful
• Add background music: Keep it subtle and on-brand
• Include a clear call-to-action: Tell them what to do next (Buy Now, Watch More, etc.)
• Use captions: Many people watch without sound

Where to Use Your Product Videos

• On product pages: Increases time on page & trust
• In email campaigns: Video in email = higher CTR
• On social media: TikTok, Instagram Reels, YouTube Shorts
• On landing pages: For product launches or lead gen

Frequently Asked Questions (FAQ)

What is the best free product video maker?

Canva is a great tool to create a product video. CapCut and Sharelo are great free options for post video editing. CapCut for editing, Sharelo for interaction.

Do I need a professional camera?

No. A smartphone with good lighting is enough to make high-quality ecommerce product videos.

How long should a product video be?

Ideally 60-90 seconds. Shorter if for social media (15-30 sec).

What makes a good product video?

A clear hook, visual explanation of how the product works, and a strong call to action.

How can I make product videos that convert?

Focus on benefits, not just features. Use interactive tools like Sharelo to drive action.

Final Thoughts

You don’t need a studio, expensive gear, or a film degree to create effective product videos. You just need a clear message, simple tools, and the willingness to show your product in action.

Use this guide to plan, shoot, and share product videos that sell—and if you want to go a step further, use Sharelo to make them interactive and measurable.

It’s your store. Let your videos do the selling for you.

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More Tools That Make Sales and Marketing Easier (And More Effective)

Use Screen Recordings to Clearly Explain Your Product

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Here are Loom alternative tools:

Tella (Screen Recorder with Collaborative Editing)

Descript (Audio and Video Editing Made Simple)

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Combine your recordings with Sharelo to make them interactive and drive engagement. It’s a simple upgrade that can significantly boost your results.

Simplify Your Links with Modern URL Shorteners

Make your links easy to share and track with tools like Dub, a free alternative to Bitly. Perfect for marketers who want to track clicks, optimize campaigns, and simplify their workflow.