How to Create Shoppable Unboxing Videos to Increase AOV (Average Order Value)

When people watch an unboxing video, they're not just watching—they're imagining owning. In fact, 72% of consumers say video has helped them decide what product to buy (Wyzowl). But here’s the catch: they often get inspired… and then leave the video to search for the product elsewhere.

That’s a missed opportunity.

What if they could shop without leaving the video?

That’s where shoppable video comes in. Specifically, shoppable unboxing videos—a rising trend that blends influencer-style storytelling with direct purchasing power.

In this article, you'll learn:

• Why unboxing videos are so effective for e-commerce
• How to turn regular product videos into shoppable experiences
• How to create interactive shoppable videos for free using Sharelo
• And how small businesses and creators can use this strategy to boost Average Order Value (AOV)

Let’s dive in.

Why Unboxing Videos Work So Well

Unboxing videos trigger curiosity and excitement. It’s like watching a friend unwrap something you might want to buy. Viewers get:

• A closer look at the product
• A personal reaction or review
• A sense of trust and anticipation

According to Think with Google, unboxing video views increased by 57% year-over-year. People aren’t just watching for fun—they’re researching before buying.

Now imagine adding shoppable features to these videos.

The Power of Shoppable Video in E-Commerce

A shoppable video is a video that lets viewers click directly on products featured in the content and buy instantly, without leaving the player.

No need to open new tabs. No copy-pasting product names. No distractions. Just watch → click → buy.

This isn’t just a trend. Shoppable videos are transforming how we sell online:

• Higher engagement: Interactive video increases user time on page
• Shorter sales funnels: Fewer clicks = faster conversions
• Higher AOV: You can showcase multiple complementary items in one video (e.g., accessories with clothing, tools with gadgets)

For small businesses, it levels the playing field. You don’t need a giant budget to create a polished, interactive video experience.

The Best Use Case: Shoppable Unboxing Videos

Unboxing videos are already some of the highest-performing content on platforms like YouTube, Instagram, and TikTok.

By adding shoppable elements to them, you turn curiosity into instant purchase intent.

Example use cases:

• Influencers unbox a beauty box with shoppable links to each product
• UGC creators open tech gadgets with buy-now buttons per item
• A small boutique founder showcases their new arrivals with clickable items

This format works especially well for:

• E-commerce stores and Shopify sellers
• Influencer/brand collaborations
• Product launches or seasonal promos
• Affiliate marketing through video content

How to Create Shoppable Videos for Free Using Sharelo

You don’t need a developer or expensive software to make this happen. You can start for free with Sharelo—an interactive video platform that’s perfect for adding clickable links, CTAs, and shopping buttons within your video.

Step-by-Step: Create a Shoppable Unboxing Video with Sharelo

1. Record or upload your unboxing video
   • Use your phone, camera, or video / screen recorder like Tella or Loom
   • Keep it real, engaging, and visually clear
2. Create an account on Sharelo
   • It’s free to get started—no credit card required
3. Upload your video to Sharelo
   • Select your video file and set up the project title and description
4. Add interactive shoppable elements
   • Use hotspots to link specific items shown in the video
   • Add buttons like “Buy Now” or “Add to Cart” directly on screen
   • Customize colors and timing so they appear naturally (available on paid plan)
5. Publish and share
   • Share the link or embed the video on your product page, blog, or social media

🎁 Pro tip: You can even add branching questions (“Want to see more similar items?”) or link to bundled deals to increase your AOV.

Benefits of Using Shoppable Video Platforms Like Sharelo

✅ Interactive and intuitive
✅ Mobile-friendly (great for Instagram and TikTok audiences)
✅ Analytics built-in (track views, clicks, drop-off rates)
✅ No-code editing (just drag and drop)
✅ Integrates with Shopify and other platforms

When you integrate shoppable videos into your content strategy, you turn video content into an actual revenue channel.

Best Shoppable Video Platforms for 2024

If you're exploring tools, here are some of the best shoppable video platforms to consider:

But if you're just starting or want a simple, polished solution with powerful customization—Sharelo is a strong, free-friendly choice.

Types of Shoppable Videos to Try

Not all videos are made equal. Here are different types of shoppable videos you can test for your e-commerce store or collab campaigns:

1. Unboxing Videos

Great for showcasing the experience and surprise factor of the product.

2. Tutorials/Demos

Help your audience understand how to use the product while making it easy to buy.

3. Behind the Scenes

Show how your product is made or shipped and link to featured items.

4. Gift Guides

Perfect for seasonal campaigns. Group multiple products in one clickable video.

5. Lookbooks or Outfit Videos

For fashion brands, this is a great way to showcase full looks and upsell.

How Shoppable Videos Increase AOV

Here’s how shoppable unboxing videos help you increase Average Order Value (AOV):

• Bundle Recommendations: Add links to matching items seen in the video
• Upsell Without Pressure: Let viewers click at their own pace
• Reduce Drop-offs: Keep users engaged instead of making them search
• Impulse Buys: Clicking while excitement is high = more sales

💡 Add a limited-time offer inside your shoppable video to increase urgency.

How Small Businesses and Creators Can Get Started

Even without a team, you can create compelling shoppable videos using free tools and basic editing. Focus on:

• Authentic video content
• Clear lighting and sound
• Adding relevant shoppable elements
• Sharing on platforms like Instagram, TikTok, and your website

You don’t need to go viral—you just need the right viewer to click at the right moment.

FAQs About Shoppable Videos

Q: What is a shoppable video?
A: A shoppable video is a video where viewers can click on items featured and buy them directly—without leaving the video player.

Q: Do I need to be a video editor to create shoppable videos?
A: Not at all. Tools like Sharelo let you drag and drop interactive buttons. No tech skills required.

Q: Can I use shoppable videos on my Shopify store?
A: Yes! Sharelo and other platforms let you embed videos on product pages, blogs, or email campaigns.

Q: Are shoppable videos mobile-friendly?
A: Yes. Sharelo is optimized for mobile, which is key since most viewers come from social media.

Q: Can I add multiple links in one video?
A: Absolutely. You can add several choices/buttons for each product showcased in the video.

Conclusion: Turn Every Viewer Into a Buyer

Unboxing videos already capture attention. Add shoppable features, and now you're driving revenue.

Whether you're an e-commerce store, influencer, or small business, shoppable video is one of the fastest ways to:

• Improve engagement
• Shorten your customer journey
• Increase your AOV

Start now—create your first shoppable video for free using Sharelo.

No fancy studio needed. Just one good video. One clear offer. And one powerful interactive tool to help you sell without making your viewers click away.

Ready to turn your next unboxing video into a revenue-generating experience?
👉 Try Sharelo today and make your content shoppable—without tech overwhelm.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.