How to Create Shoppable Video Tutorials for Complex Products

Ever tried explaining a skincare routine or a tech setup in a single Instagram caption? Or sent five follow-up emails just to clarify how to use your product?

You're not alone.

A Wyzowl study found that 96% of people have watched an explainer video to learn more about a product or service. Yet, while video content helps explain, it often fails to convert—especially when viewers have to click away, visit a separate page, or search for the product on their own.

That’s where shoppable video tutorials come in.

They don’t just explain. They sell—instantly, interactively, and effectively.

Whether you’re in skincare, electronics, kitchen tools, or any other industry that needs demo-rich content, adding interactive and shoppable video to your strategy is a game-changer.

What Are Shoppable Video Tutorials?

Shoppable video tutorials are interactive videos that demonstrate how a product works while allowing viewers to purchase or learn more—directly within the video player.

Imagine watching a skincare tutorial and being able to click on the serum being applied—without leaving the video.

These aren’t your typical product demos. They're conversion-ready content built for modern ecommerce.

Why Shoppable Videos Work for Complex Products

Complex products come with more questions—and more friction in the buying journey. Here’s how a shoppable video platform can solve that:

1. Show. Don’t Just Tell.

Tutorials break down complicated use cases step-by-step. Viewers can see the results or see the process—removing doubts and increasing confidence.

2. Sell Without Interrupting the Experience

Shoppable features let you add clickable buttons, product cards, and CTAs without pulling the viewer away. No more switching tabs or losing attention.

3. Turn Long-Form Video Content Into Sales Machines

Longer tutorials naturally lead to high watch times. With interactive elements added, they become optimized for engagement and conversions.

4. Educate While You Sell

Shoppable videos offer value up front—so when the CTA appears, it feels like the next logical step, not a sales pitch.

Types of Shoppable Videos Perfect for Tutorials

Not all shoppable videos look the same. Here are a few formats that work particularly well for explaining complex products:

🎥 Step-by-Step Walkthroughs

Great for tech products, software, or multi-step skincare routines.

🎥 Problem/Solution Videos

Start with the viewer’s pain point, then demonstrate how your product solves it.

🎥 Unboxing & Setup

Useful for electronics, kitchen appliances, or subscription boxes with multiple parts.

🎥 Side-by-Side Comparisons

Highlight your product’s features compared to alternatives—and make each item clickable.

Benefits of Shoppable Video for Small Business Ecommerce

Whether you're a DTC skincare brand, a gadget startup, or a handmade product seller, here's what integrating shoppable videos can do:

• Shorten the buying journey
• Increase average order value (AOV)
• Boost video performance and watch time
• Reduce cart abandonment
• Provide a premium, seamless shopping experience

According to Statista, ecommerce sales worldwide are expected to hit $8.1 trillion by 2026, and brands are shifting toward video commerce to capture attention and drive action source.

If you're not using shoppable videos yet, you're leaving conversions on the table.

How to Create Shoppable Video Tutorials with Sharelo for Free

Sharelo is a powerful interactive video platform that lets you create shoppable video tutorials—no code, no editing software required.

Here’s how to do it:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Best Shoppable Video Platforms for 2024

If you’re exploring the best shoppable video platforms, here are some to consider:

👉 Want a free and user-friendly tool? Start with Sharelo.

How to Integrate Shoppable Videos Into Your Sales Funnel

Start here:

1. Top of Funnel (TOFU):
   Use shoppable videos in your social media posts to drive traffic.
2. Middle of Funnel (MOFU):
   Embed tutorials on your product landing pages to educate and nurture.
3. Bottom of Funnel (BOFU):
   Use retargeting ads that lead to your most compelling shoppable videos.

You can even A/B test your videos: one with shoppable CTAs and one without—to measure impact.

FAQ: Shoppable Video Tutorials

Q: What kind of products work best with shoppable video tutorials?
A: Skincare, beauty, electronics, home gadgets, kitchen tools, and any product that benefits from demonstration.

Q: Do I need to be a video editor to create these?
A: Not at all. With platforms like Sharelo, you can record or upload videos and add shoppable elements in minutes.

Q: Can I embed shoppable videos on my Shopify store?
A: Yes! Sharelo allows seamless embedding on ecommerce platforms including Shopify.

Q: Are shoppable videos mobile-friendly?
A: Absolutely. Viewers can interact and shop directly from their phones—without leaving the video.

Q: Can I use shoppable videos for courses or tutorials that aren’t product-based?
A: Yes. While ecommerce benefits most, shoppable features can also be used for lead generation, signups, or affiliate links.

Final Thoughts: The Power of Shoppable Video Content

Your customers don’t want to search. They want to see how it works and buy—right then and there.

Shoppable video tutorials do just that. They explain, engage, and convert—all within the video.

Whether you're a small business, a growing Shopify brand, or a solo founder building your ecommerce empire, adding shoppable features to your video content is one of the best ways to drive ecommerce sales in 2024.

Ready to create your first shoppable tutorial?
👉 Try Sharelo for free and make your video content sell—without sending customers on a wild goose chase.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.