How to Create Shoppable Videos for Your Online Store (Step-by-Step Guide)

Clicking Without Leaving—Why Shoppable Videos Work

Have you ever watched a product review, fashion haul, or home tour on video and wished you could just click right there to buy what you saw—without pausing, scrolling, or switching tabs?

You're not alone. Studies show that 64% of consumers make a purchase after watching branded social videos. But here’s the catch: if the shopping experience isn’t seamless, many will drop off before they buy.

That’s where shoppable videos come in.

These interactive videos let your viewers click on the products directly within the video—turning views into sales in real-time. No distractions, no drop-offs, just smooth conversions.

Whether you’re a small business owner, ecommerce entrepreneur, or content creator trying to grow your sales, shoppable video platforms give you the power to integrate shopping into storytelling. And the best part? You don’t need to be a tech expert to get started.

Let’s dive into how to create shoppable videos from scratch and what tools can help you launch your first shoppable video campaign with ease.

What Is a Shoppable Video?

A shoppable video is a type of interactive video content that lets viewers buy products featured in the video—without leaving the video player. Think of it as a video version of a “shop the look” feature.

When users click on a product showcased in the video, they can see details, add to cart, or even check out—directly from the video.

These videos work well for:

• Ecommerce product showcases
• Influencer reviews
• Fashion and beauty tutorials
• Home decor demos
• Digital courses and product walkthroughs

They’re especially popular on social media platforms like Instagram, TikTok, and YouTube, but they’re also making their way into ecommerce websites and Shopify stores.

Why Use Shoppable Videos for Ecommerce?

1. Boost Conversions Without Distraction

When users don’t need to leave the video to shop, they’re more likely to complete the purchase.

2. Shorten the Customer Journey

No more jumping from content to cart. Shoppable videos combine content and commerce, eliminating friction.

3. Increase Engagement

Interactive and shoppable video formats keep viewers engaged longer—up to 2x longer than traditional videos.

4. Track Video Performance

Most shoppable video platforms come with built-in analytics so you can track what products are clicked, viewed, or purchased—all within the video.

5. Perfect for Small Businesses

You don’t need a full production team or big budget. With tools like Sharelo, even solopreneurs can create shoppable videos quickly and affordably.

Types of Shoppable Videos

Product Demos

Showcase a product’s features and let viewers buy directly from the demo.

Tutorials & How-To Videos

Teach while you sell—ideal for beauty, home improvement, or cooking.

Influencer Collabs

Feature influencer content with shoppable elements linked to your product catalog.

Behind-the-Scenes

Take customers behind the brand and add clickable product highlights throughout.

UGC (User-Generated Content)

Turn customer reviews and testimonials into video commerce gold.

Best Shoppable Video Platforms for 2024

Here are a few shoppable video platforms making waves this year:

Step-by-Step: How to Create Shoppable Videos with Sharelo (Free)

Want to try creating shoppable videos without investing upfront? Sharelo is a beginner-friendly interactive video platform designed for ecommerce, education, and sales.

✅ Step 1: Sign Up for a Free Sharelo Account

Go to Sharelo website and create a free account. No credit card required.

✅ Step 2: Upload Your Video

Upload a product demo, testimonial, or walkthrough. Sharelo supports MP4 or you can record a raw video.

✅ Step 3: Add Shoppable Elements

Click "Add Action" and choose:

• Button with product link
• Embed Shopify or other product checkout pages
• Add pop-up with product details

✅ Step 4: Customize Design

Change the button text, colors, and timing to match your brand.

✅ Step 5: Publish & Embed

Once done, you can copy the embed code to use on your:

• Shopify or WooCommerce store
• Landing page
• Blog post
• Email newsletter

Or just share the video link on social media platforms.

How to Integrate Shoppable Videos Into Your Ecommerce Strategy

🎯 Use for Product Launches

Turn your product announcement into a shoppable video campaign that drives immediate sales.

🎯 Add to Product Pages

Replace static images with engaging shoppable videos to increase on-site conversions.

🎯 Include in Email Marketing

Send shoppable videos in your emails to boost CTRs and drive traffic straight to your product checkout.

🎯 Feature on Social Media

Post reels or short clips with shoppable links to take advantage of your audience’s impulse buying behavior.

Tips for Effective Shoppable Video Content

• Keep videos short: 30–60 seconds works best.
• Show the product in use.
• Highlight 1–2 products per video to avoid clutter.
• Add clear CTAs like “Buy Now” or “See Price.”
• Test different video formats (tutorial, unboxing, UGC).
• Use analytics to see what works—and iterate.

FAQs

1. Do I need to know how to code to create shoppable videos?

Nope. Platforms like Sharelo require zero coding skills.

2. Can I track sales from my shoppable videos?

Yes. Many platforms provide video analytics and link tracking.

3. Can I use shoppable videos on my Shopify store?

Absolutely. Tools like Sharelo, Videowise, and Tolstoy support Shopify integration.

4. How much does it cost?

Some platforms are free to start (like Sharelo), while others charge monthly or per video views.

5. Are shoppable videos only for fashion or beauty brands?

Not at all. They work for tech, home goods, digital products, and even B2B.

Final Thoughts: Make Video Your Storefront

The future of ecommerce isn’t static—it’s clickable, interactive, and fast. Shoppable videos are not just trendy—they’re effective. They turn storytelling into selling and create a seamless, enjoyable shopping experience for your audience.

If you’re a small business or ecommerce brand looking to grow, start small but start smart. Pick a product, film a simple video, and make it shoppable.

And with Sharelo, you can do it for free—no tech stress, no extra apps. Just engaging video content that converts.

Ready to turn your viewers into buyers? Try Sharelo for free and create your first shoppable video today.

👉 Start here

How to Create Shoppable Interactive Video Carousels with Sharelo (Free)

Sharelo is a powerful tool to turn any video into an interactive shopping experience. Here’s how:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.