How to Create TikTok-Style Shoppable Videos to Attract Gen Z Buyers

Why Gen Z Buys Differently (And Why Your Videos Need to Catch Up)

Let’s be real—Gen Z isn’t reading your product descriptions. They’re watching 15-second videos, double-tapping, and buying straight from TikTok. In fact, 71% of Gen Z say they discover new products on social media, and 44% have made a purchase based on a creator’s recommendation or a viral post.

So if your ecommerce content is still stuck in traditional formats, you're not just behind—you’re invisible to the next generation of buyers.

Enter shoppable videos.
More specifically: TikTok-style, interactive, short-form, buy-now-without-leaving-the-video magic. This isn’t just video marketing. This is video commerce powered by Gen Z's behavior—and it’s your fastest way to boost ecommerce sales, especially if you're a small business.

What is a Shoppable Video?

A shoppable video is interactive video content that allows viewers to click on products directly within the video. They can view details, add to cart, or even checkout—without leaving the video player.

Think of it like this:

You're watching a skincare routine video. A cleanser pops up mid-swipe. You click, a CTA appears, and boom—you buy it.
No new tab. No distractions. No friction.

Shoppable videos offer an immersive, seamless shopping experience—especially effective on social media platforms where Gen Z spends most of their time.

Why TikTok-Style Shoppable Videos Work So Well

Gen Z craves:

• Short-form content (attention span = 8 seconds max)
• Authenticity (raw, real, creator-led content)
• Speed & Simplicity (fewer clicks, faster checkout)
• Visual storytelling (show > tell)

That’s exactly what TikTok-style videos offer—and when you layer on shoppable video features, you turn those views into sales.

Benefits of Shoppable Videos for Ecommerce:

• Higher engagement & watch time
• Better conversion rates
• Mobile-first and native to Gen Z habits
• Reduces the buying journey from minutes to seconds
• Builds trust through relatable video content

Types of Shoppable Videos You Can Create

1. Product Tutorials – Demo the product and add CTAs at key timestamps.
2. User-Generated Content – Turn customer reviews into shoppable testimonials.
3. Behind-the-Scenes – Let people shop the tools, outfits, or gear you use.
4. Influencer Collabs – Let creators promote and link your products directly.
5. “As Seen On TikTok” Videos – Create trends that showcase items featured in the video.

Best Shoppable Video Platforms for 2024

Not all platforms are created equal. Some are designed for product catalogs. Others shine in interactive video experiences.

Here are top picks:

✅ Pro Tip: Choose a shoppable video platform that integrates easily with your ecommerce store, like Shopify or WooCommerce, and supports mobile playback.

How to Create Shoppable TikTok-Style Videos with Sharelo (Free)

Step 1: Record Your Video

Use your phone or a tool like CapCut or Tella. Keep it vertical, raw, and under 60 seconds.

Step 2: Upload to Sharelo

Visit shareloapp.com, sign up for free, and upload your video.

Step 3: Add Shoppable Hotspots

Choose where in the video you want clickable CTAs (e.g., “Buy Now,” “Shop the Look,” “Add to Cart”).

Step 4: Embed or Share

You can:

• Embed the shoppable video on your ecommerce website
• Share it on social media
• Add it to your product page, blog, or newsletter

No coding needed. Just drag, drop, and link your products.

Integrating Shoppable Videos in Your Ecommerce Strategy

Here’s how to integrate shoppable video content for maximum ROI:

• On Product Pages: Show the product in use, with clickable hotspots.
• In Email Campaigns: Replace static images with video thumbnails that lead to shoppable content.
• On Social Media: Share snackable, clickable reels that drive direct conversions.
• In Retargeting Ads: Serve personalized, interactive product videos based on user behavior.

FAQs

What makes a shoppable video different from a regular video ad?

A regular video ad directs users away to another page. A shoppable video keeps them inside the experience, letting them click and buy directly within the video player.

Can I use shoppable videos if I have a Shopify store?

Absolutely. Sharelo and other platforms make it easy to integrate with Shopify. You can add shoppable video blocks to product pages or embed them as pop-ups.

How long should a shoppable video be?

The sweet spot is under 60 seconds—especially if you're targeting TikTok and Instagram audiences. Think short, punchy, and visual.

What if I don’t have professional editing skills?

No problem. Tools like CapCut, InShot, and Canva are easy to use. Sharelo’s interface is also beginner-friendly and doesn’t require technical skills.

Are shoppable videos expensive to create?

Not at all. You can start with free tools and test with just your phone. Platforms like Sharelo offer free plans for small businesses.

Final Thoughts: Shoppable Videos Are the Future

If you're marketing to Gen Z—or just want to boost your ecommerce sales—shoppable videos are no longer optional. They combine authentic storytelling with seamless purchasing, giving you the edge over boring product pages and static ads.

And the best part? You can get started for free.
👉 Try creating your first interactive, TikTok-style shoppable video today at www.shareloapp.com

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.