How to Embed Testimonial Video Feed on Your Website

Why Testimonial Videos Matter for Your Website

Testimonial videos are one of the most powerful tools for building trust and credibility with potential customers. Seeing real people share their positive experiences with your product or service can be far more convincing than written reviews. According to studies, video testimonials can increase conversion rates by up to 80%, making them an essential part of your marketing strategy.

Embedding a testimonial video feed on your website helps you:

• Build trust and credibility
• Increase engagement and conversions
• Showcase authentic customer experiences
• Improve SEO with video content

In this guide, we’ll walk you through the step-by-step process of embedding a testimonial video feed on your website using Sharelo, an interactive video platform that makes video marketing seamless and engaging.

Step 1: Collect High-Quality Testimonial Videos

Before embedding a video feed, you need high-quality testimonial videos from satisfied customers. Here are some ways to collect them:

1. Request Video Testimonials from Customers

• Ask satisfied customers to record a short video sharing their experience.
• Offer an incentive, such as a discount or exclusive content, for their participation.

2. Use an Interactive Video Tool Like Sharelo

• Sharelo allows you to create interactive testimonial videos where viewers can click, engage, and respond.
• With Sharelo, you can collect and display testimonials easily with an intuitive interface.

3. Leverage Social Proof from Social Media

• Ask customers to post video testimonials on Instagram, Facebook, or LinkedIn and tag your brand.
• Use these videos on your website to create an engaging testimonial section.

Step 2: Upload Your Videos to Sharelo

Once you have your testimonial videos, it's time to upload them to Sharelo:

1. Log in to your Sharelo account
2. Click on "Upload Video" and select your testimonial videos.
3. Organize videos into a playlist if you want to display multiple testimonials in a feed.
4. Customize the player with your brand colors, interactive buttons, and call-to-action (CTA).
5. Generate the embed code to use on your website.

Step 3: Embed the Video Feed on Your Website

Now that your testimonial videos are ready, it’s time to embed them on your website.

1. Copy the Sharelo Embed Code

• After uploading your videos, Sharelo provides an embed code for your video feed.
• Click "Copy Embed Code."

2. Paste the Embed Code into Your Website

• If you're using WordPress, go to the page or post where you want to display the video feed and add a "Custom HTML" block. Paste the embed code there.
• If you're using Wix, Squarespace, or Shopify, use the “Embed” or “Custom Code” section to paste the code.

3. Adjust the Placement and Styling

• Make sure the video feed is prominently displayed on your homepage, landing page, or testimonial section.
• Use Sharelo’s interactive features to add CTA buttons, clickable links, and engagement tools.

Step 4: Optimize for SEO and Conversions

To maximize the impact of your testimonial video feed, optimize it for search engines and user engagement:

1. Add Video Schema Markup

• Implement structured data markup (Schema.org) to help Google recognize your videos and improve SEO.

2. Use Engaging Thumbnails and Captions

• A compelling thumbnail increases video click-through rates.
• Add captions and subtitles to make videos accessible and boost SEO.

3. Include a Clear CTA

• Encourage visitors to take action after watching, such as signing up, booking a call, or making a purchase.

Step 5: Monitor Performance and Improve

Once your testimonial video feed is live, track its performance to see how it impacts engagement and conversions.

• Use Sharelo’s analytics to track views, watch time, and interactions.
• A/B test different placements and video thumbnails to see what drives more engagement.
• Collect new testimonials regularly to keep content fresh and relevant.

This is another example of a UGC (User Generated Content) Video Feed.

Conclusion

Embedding a testimonial video feed on your website is an effective way to boost credibility, increase conversions, and enhance user engagement. With Sharelo, you can seamlessly upload, customize, and embed videos to create an interactive experience that keeps visitors engaged.

Ready to transform your website with powerful testimonial videos? Try Sharelo today and start embedding your video feed effortlessly!