How to Use Shoppable Testimonial Videos to Build Trust and Drive Sales

Imagine this: you’re scrolling through an online store, and you see a customer review video. The user gushes about how a product solved their problem—and right there on the screen is a clickable link to buy it. You’re sold.

That’s the power of shoppable testimonial videos.

According to HubSpot, video marketers get 66% more qualified leads per year than those who don’t use video at all. Now combine that with the authenticity of user-generated content and the convenience of clickable product CTAs, and you have a recipe for skyrocketing ecommerce sales.

Let’s break down why shoppable testimonial videos work so well and how your business can create them easily.

Why Shoppable Testimonial Videos Work

1. Authenticity Builds Trust

Testimonial videos feel real. When you integrate shoppable elements directly into user-generated videos, they bridge the gap between social proof and purchase action.

2. Shoppable Features Reduce Friction

Clickable CTAs embedded within the video allow customers to buy instantly without leaving the video player. This simplified video commerce experience keeps users engaged and reduces cart abandonment.

3. Better Engagement and Conversions

Shoppable videos are interactive videos that encourage viewers to take action. They excel on social media platforms where attention spans are short, and they turn passive watching into active shopping.

Types of Shoppable Testimonial Videos You Can Create

1. Customer Review Clips

Quick user reviews with products showcased in the video. Great for small businesses.

2. Before-and-After Stories

Perfect for beauty, fitness, and home improvement brands.

3. Unboxing Experiences

Tap into the excitement of unboxing with shoppable elements for items featured in the video.

4. Social Media Highlights

Turn Instagram stories and TikToks into polished shoppable video campaigns.

How to Create Shoppable Testimonial Videos With Sharelo for Free

Creating these interactive and shoppable videos doesn’t require a big budget or technical skills. With platforms like Sharelo, small businesses can create shoppable testimonial videos in minutes.

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Benefits of Using Shoppable Testimonial Videos

• Increase Ecommerce Sales: Reduce steps from discovery to purchase.
• Engage Small Business Customers: Make shopping easy and fun.
• Boost Video Performance: Interactive video content keeps viewers watching longer.
• Stand Out on Social Media: Shoppable Instagram posts and TikTok videos grab attention.

FAQs About Shoppable Testimonial Videos

What is a shoppable video?

A shoppable video is an interactive video that allows viewers to purchase products directly within the video without leaving the video player.

Can I use shoppable videos on my Shopify store?

Yes! Platforms like Sharelo let you integrate shoppable videos directly into your Shopify product pages.

Are shoppable videos expensive to create?

Not necessarily. With tools like Sharelo, you can create shoppable testimonial videos for free or at a very low cost.

What types of businesses benefit most?

E-commerce businesses, small businesses, and brands focusing on video commerce strategies benefit greatly.

Conclusion: The Future of Ecommerce is Shoppable

Shoppable testimonial videos are the future of video marketing. They combine the power of social proof, interactive video content, and seamless shopping experiences. By implementing shoppable features and using platforms like Sharelo, you can turn your video content into a powerful sales machine.

Don’t wait for your competitors to catch on.

👉 Start creating shoppable videos with Sharelo for free

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.