Interactive Videos for Sales: How to Book More Meetings with Engaging Content

Struggling to Book More Meetings?

40% of salespeople say prospecting is the hardest part of the sales process, and booking meetings is often the toughest hurdle. If you're an SDR or sales rep, you probably know the grind: cold calls that go unanswered, emails ignored, and LinkedIn messages left on read. You’ve done your research, personalized your sales pitch, and yet, getting that first meeting feels impossible.

Now imagine this: instead of your prospect skimming through another block of text, they’re watching a short, engaging video that’s tailored to solve their specific pain point—and at the end, they click a button to schedule a meeting right away.

That’s the power of interactive video. It’s personal, dynamic, and gets to the point.

Why Interactive Video Works to Book More Meetings

Sales reps using video see up to 300% higher response rates than those relying on text alone (Vidyard). Why? Because video adds a human touch. Prospects see your face, hear your voice, and connect emotionally. Add interactivity—like clickable CTAs—and suddenly you’re not just sending a message, you’re starting a conversation.

Video vs. Text: Why SDRs Should Care

• 95% of viewers retain a message from video compared to just 10% from text.
• Personalized video increases open rates by 16% and click-through rates by 4.5x.

Understanding the Prospecting Challenge

The Problem: Booking Sales Meetings is Tough

Prospecting is more than just sending cold emails or making a cold call. It’s about building trust and providing value to the right people at the right time. But with inboxes flooded and attention spans shrinking, even the best value proposition can be missed.

• Prospects are overwhelmed.
• SDRs struggle to stand out.
• The sales cycle is longer than ever.

The Opportunity: Interactive Video for Prospecting

Interactive videos let you:

• Personalize your outreach at scale.
• Deliver a compelling value proposition visually.
• Guide the viewer to book a meeting instantly.

How to Create Interactive Videos to Book More Meetings

Step 1: Research Each Prospect

• Use LinkedIn Sales Navigator to identify high-quality prospects.
• Understand their pain points and business needs.

Step 2: Create a Personal and Engaging Script

• Keep it concise (under 90 seconds).
• Focus on solving a problem they care about.
• Include a clear call-to-action (e.g., “Click below to schedule a call.”)

Step 3: Use Sharelo to Create Interactive Videos for Free

1. Sign up at Sharelo (free plan available).
2. Upload your video or record directly on the platform.
3. Add clickable CTAs, forms, and links to your calendar.
4. Share via email, LinkedIn, or embed on your website.

Step 4: Follow Up and Automate

• Use email automation tools to send follow-ups.
• Track views and clicks to know when to reach out to prospects again.

Best Practices for Booking More Meetings via Interactive Video

Personalize Every Message

Generic videos won’t work. Use the prospect’s name, mention their company, and tailor your pitch.

Highlight a Clear Value Proposition

What’s in it for them? Focus on outcomes, not features.

Keep it Short and Actionable

Respect their time. Get to the point quickly, and make your CTA obvious.

Combine with Other Prospecting Techniques

• Start with a LinkedIn connection.
• Send a cold email with the video link.
• Follow up with a phone call if they’ve watched.

Section 4: Real Results: Sales Teams Winning with Video

• A SaaS company increased meetings by 2x using personalized videos.
• An outbound sales team saw a 50% boost in responses with video follow-ups.

Tools to Help You Book More Meetings

• Sharelo – for creating interactive videos.
• Calendly – for easy scheduling.
• LinkedIn Sales Navigator – for finding prospects.
• Loom or Vidyard – for quick video recording.

FAQ

Q: How long should my video be to book more meetings?
A: Keep it under 90 seconds. Short videos get higher engagement.

Q: Can I track if prospects watch my video?
A: Yes, Sharelo and similar platforms provide detailed analytics.

Q: What should I say in the video?
A: Focus on who you are, how you can help, and what the next step is (booking a meeting).

Q: How do I make my videos more engaging?
A: Be yourself, smile, and speak directly to the viewer’s problem. Add interactive elements like clickable CTAs.

Conclusion: Ready to Book More Meetings?

If you’re struggling to book more meetings, it’s time to rethink your approach. Interactive videos are not just a trend—they’re a proven prospecting technique that helps SDRs and sales teams cut through the noise and connect with prospects in a more personal and engaging way.

Start today with Sharelo and see how many more meetings you can book.