Proven Strategies to Increase Sales in Your E-Commerce Store

Introduction

Did you know that 69.57% of shopping carts are abandoned before checkout? That’s a huge number of missed sales for e-commerce businesses. For many store owners, attracting visitors is only half the battle. The real challenge lies in converting those visitors into paying customers and keeping them coming back.

Whether you're just starting your e-commerce journey or looking to optimize an existing store, applying the right sales strategies can make all the difference. This guide explores actionable strategies to increase your e-commerce sales, from creating urgency to leveraging interactive video tools like Sharelo.

Let’s dive in.

1. Optimize Your Product Pages for Conversion

Your product page is where buying decisions happen. To increase e-commerce sales, focus on:

• High-quality images and videos: Show products from multiple angles and in real-life settings.
• Persuasive product descriptions: Highlight benefits, not just features.
• Customer reviews and ratings: Social proof boosts trust and encourages purchases.
• Clear CTAs: Use action-driven phrases like “Add to Cart” or “Buy Now.”

Pro Tip: Add interactive videos to your product pages.

Using tools like Sharelo, you can embed clickable videos that let shoppers explore features and make purchases directly within the video.

Learn how to create interactive videos with Sharelo for free.

2. Simplify the Checkout Process

A complex checkout process is a top reason for cart abandonment. Here’s how to fix it:

• Offer guest checkout so customers don’t need to create an account.
• Minimize form fields to only essential information.
• Show progress indicators to reduce friction.
• Provide multiple payment options, including mobile wallets.

Every additional step is a potential drop-off point. Simplify, and watch conversions rise.

3. Use Discounts and Free Shipping Wisely

Everyone loves a good deal, but discounts should be strategic:

• Offer limited-time discounts to create urgency.
• Provide free shipping above a certain order value to increase average order value.
• Bundle products for a better deal and to upsell.

Example:

"Get 15% off your first order. Offer ends in 24 hours!"

This kind of messaging leverages urgency to encourage immediate purchases.

4. Leverage Email Marketing and Newsletters

Email is still one of the most effective ways to increase e-commerce sales.

• Send cart abandonment emails with a discount code.
• Create loyalty programs that reward repeat purchases.
• Share exclusive offers and product launches to keep customers engaged.

Bonus Tip:

Add interactive video popups in your emails using Sharelo to make your campaigns stand out and improve click-through rates.

5. Build Customer Loyalty

Acquiring new customers is 5x more expensive than retaining existing ones. Focus on:

• Personalized recommendations based on previous purchases.
• Loyalty programs offering points or rewards.
• Exceptional customer service to keep customers happy.

A happy customer is more likely to return and recommend your store to others.

6. Use Social Media to Attract and Retain Customers

Your social media presence can drive traffic and sales.

• Run influencer campaigns to tap into new audiences.
• Post user-generated content to build trust.
• Use TikTok and Instagram reels to showcase products in action.

Interactive Video on Social Media

Sharelo allows you to turn social media videos into interactive experiences that drive viewers straight to checkout.

7. Create a Sense of Urgency

Using urgency is one of the best ways to boost sales:

• Countdown timers on product pages.
• Low stock alerts like “Only 3 left!”
• Flash sales to spark action.

When shoppers feel they might miss out, they’re more likely to buy now.

How to Create Interactive Videos With Sharelo (For Free)

1. Sign up on Sharelo (visit Sharelo here).
2. Upload your product video or record a new one directly.
3. Add clickable elements like CTAs, links to your product pages, or lead capture forms.
4. Embed the interactive video on your e-commerce site or share it via email and social media.
5. Track analytics to see how viewers engage with your video.

Interactive videos are a powerful way to increase conversions because they make shopping fun and seamless.

FAQ: Boosting Sales in Your E-Commerce Store

How can I increase sales on my e-commerce website quickly?

Focus on optimizing your checkout process and offering limited-time promotions to encourage immediate action.

Are interactive videos effective for online stores?

Yes! Interactive videos can increase engagement and make it easier for customers to explore products and make purchases directly.

What is the most cost-effective way to grow my e-commerce sales?

Email marketing combined with loyalty programs is highly cost-effective for retaining existing customers and driving repeat sales.

How do I reduce cart abandonment?

Simplify your checkout process, offer guest checkout, and send cart abandonment emails with an incentive.

Final Thoughts

Increasing sales in your e-commerce store doesn’t happen overnight, but with the right strategies and tools like Sharelo interactive video, you can turn more visitors into paying customers and grow your business sustainably.

Take action today. Start with one or two of these strategies and watch your sales climb.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.