Turn Views Into Revenue: How to Generate Leads and Sales Through Video Content

In a world of shrinking attention spans and endless scrolls, video content stands out as one of the most powerful tools for driving real business results. But here's the thing: views alone don’t pay the bills.

If you're not turning your video viewers into leads or sales, you're leaving money on the table.

In this guide, we’ll walk you through the actionable steps, tools, and strategies to transform your video content into a lead-generating, revenue-driving machine.

🔍 Why Video Works for Lead Generation and Sales

Let’s start with the “why.” Video doesn’t just look good—it performs. Here’s why:

• Trust-building: 81% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl).
• Higher retention: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
• Better conversions: Landing pages with videos can increase conversion rates by 86%.

So how do you actually leverage video to generate leads and sales?

🎯 Step 1: Start With a Clear Goal

Are you trying to:

• Collect emails?
• Book discovery calls?
• Drive product purchases?
• Upsell current users?

Your goal determines everything—from the script to the CTA.

Tip: Every video should have one clear call-to-action that aligns with a business goal.

📹 Step 2: Choose the Right Type of Video for Your Sales Funnel

Different types of videos serve different purposes depending on where your viewer is in the customer journey:

🔹 Top of Funnel (TOFU) — Awareness Stage

• Short-form videos (Reels, TikToks, Shorts): Quick, engaging content to capture attention.
• Educational content: Tutorials, “how-to” videos, or tips that solve a problem.

🔸 Middle of Funnel (MOFU) — Consideration Stage

• Explainer videos: Describe how your product or service works.
• Case studies or testimonials: Build trust and show proof of results.

🔻 Bottom of Funnel (BOFU) — Decision Stage

• Product demos: Show the features and benefits.
• Interactive videos: Let viewers self-select what they want to learn next (tools like Sharelo or VideoAsk can help).
• Sales videos: Personal outreach videos that include CTAs like “Book a call” or “Start your free trial.”

🧲 Step 3: Add Lead Capture Elements

You can’t get leads without a way to capture them.

Here’s how to embed lead-generation tactics inside your videos:

• Use clickable CTAs: Tools like Sharelo allow you to add buttons and links within the video.
• Gated content: Offer the rest of the video or bonus content in exchange for an email.
• End screens and overlays: Promote lead magnets (checklists, eBooks, trials).

Pro Tip: Don’t just drop your link in the caption—show it, say it, and guide viewers to take action.

🧠 Step 4: Strategically Distribute Your Videos

You don’t need to be everywhere—but you do need to be where your ideal customers hang out.

Where to post:

• YouTube for search-based traffic
• LinkedIn for B2B outreach and thought leadership
• Instagram & TikTok for short-form, snackable content
• Email for nurturing leads with valuable video content
• Your website — especially on sales pages and blogs

Repurpose content across platforms and include strong CTAs that lead to a funnel or booking page.

⚙️ Step 5: Use Tools That Optimize for Leads & Sales

Here are some tools to help automate and improve results:

• Sharelo – Make videos interactive with CTAs, lead forms, and branching paths.
• VideoAsk – Personalized video funnels with lead capture.
• Tella – Easily record videos and presentations.
• CapCut or Descript – Edit short and long-form content.
• ConvertKit / MailerLite – Connect email opt-ins from video CTAs.

🔄 Step 6: Track, Test, and Optimize

What gets measured gets improved.

Track metrics like:

• Click-through rates (CTR) on video CTAs
• Lead form completions
• Watch time and drop-off points
• Conversion rate to sale or booked call

Use this data to tweak your script, visuals, and CTA placements.

💬 Real-World Example

Let’s say you’re a freelancer offering video editing services. Here’s how a simple lead-generating video funnel might look:

1. Instagram Reel showcasing “Before and After” video edits
2. Link in bio leads to a short explainer video on a Sharelo page
3. Inside the video, viewers can click “Book a free consult” or “View pricing”
4. CTA leads to a Calendly link or email form
5. You capture the lead and follow up with a personalized pitch

✅ Final Thoughts: Make Video Work For You

Generating leads and sales through video isn’t about going viral—it’s about being intentional.

By crafting the right message, using the right tools, and offering clear next steps, you’ll stop losing views and start building a pipeline full of high-quality leads.

If you want to level up your video strategy, consider using Sharelo to create interactive videos that guide your viewers—click by click—toward becoming your next customer.