Unlocking Video Marketing: How to Embed Video in Your Email Newsletter

The power of video in marketing is undeniable. Videos are engaging, informative, and persuasive, making them an essential tool for digital marketing strategies. While email marketing campaigns are already a staple for businesses, adding video content elevates them to the next level. This guide explores the benefits of using videos in emails and offers actionable steps to embed video in email newsletters effectively.

Why Use Video in Your Email Newsletter?

1. Increased Engagement

Adding videos in email boosts engagement rates. People are naturally drawn to visual content, and embedding a video in your email encourages recipients to watch the video, leading to higher click-through rates.

2. Improved Conversion Rates

A well-placed marketing video can guide your audience to take action. Whether it’s visiting a website, downloading a resource, or making a purchase, videos are a powerful way to align with your marketing goals.

3. Better Email Performance Metrics

Including videos in email campaigns leads to higher open rates, lower unsubscribe rates, and better overall email deliverability. A compelling video thumbnail or video URL encourages recipients to engage.

4. Simplified Messaging

Videos effectively convey complex ideas in seconds. Whether it’s a short video, an explainer video, or long-form video content, videos help you deliver your message clearly and concisely.

How to Embed Video in Your Email Newsletter

Adding a video to your email might seem daunting, but with the right approach and tools, it’s straightforward. Follow these steps:

Step 1: Create High-Quality Video Content

Your video must align with your email marketing strategy. Use a video production tool or video editing software to craft a high-quality video that resonates with your audience. Focus on:

• Clear messaging
• Engaging visuals
• A strong call-to-action (CTA)

Step 2: Upload Your Video to a Hosting Platform

Since most email providers don’t support videos directly, upload your video to a video hosting platform like YouTube, Vimeo, or Sharelo. These platform generates a video URL for embedding.

Step 3: Create a Thumbnail or GIF

To ensure your video in the email grabs attention, design a compelling thumbnail for your video or create a GIF. Include a play button to encourage clicks.

Step 4: Embed the Video in Your Email

There are three common ways to include videos in newsletters:

1. Linking to the Video: Use a clickable thumbnail that directs users to the hosted video.
2. Embedding Video with HTML5: Some email clients like Apple Mail support HTML5 videos directly within the email.
3. Interactive Video Platforms: Use tools like Sharelo to integrate video directly into your email.

Step 5: Test and Optimize

Before sending your email newsletter, test it on different email clients to ensure compatibility. Optimize your email campaign with engaging subject lines, a clear CTA, and a concise video marketing message.

Types of Content to Include in Video Newsletters

1. Explainer Videos: Simplify complex products or services.
2. Testimonials: Showcase satisfied customers sharing their stories.
3. Company Updates: Use videos to share industry insights or announcements.
4. Product Demos: Highlight the features and benefits of your offerings.
5. How-To Videos: Educate your audience on solving specific problems.

Sharelo: The Ultimate Tool for Embedding Videos

When it comes to embedding videos in email newsletters, Sharelo offers a seamless and interactive experience. Unlike traditional methods, Sharelo allows you to embed interactive video content with CTAs, clickable links, and customizable options. This enhances the overall email marketing experience, helping you achieve higher engagement and conversion rates.

Why Choose Sharelo?

• Easy-to-use platform for video creation
• Supports interactive videos with built-in CTAs
• Enhances email deliverability and click-through rates
• Perfect for B2B and B2C marketing campaigns

Here's how you can embed a Sharelo story - interactive video to your email campaigns.

Final Thoughts

Including videos in your email marketing campaigns is a game-changer for businesses aiming to captivate audiences and drive results. From improving open rates to encouraging action, the use of video in email newsletters is a marketing strategy worth exploring.

Start creating impactful video content today, and don’t forget to try Sharelo for embedding video directly into your emails. Transform your email newsletter into a dynamic, engaging tool that helps you stand out and achieve your marketing goals.