Turn Testimonials Into Sales: Add Video Feeds to Your Website Easily

Why Written Reviews Just Don’t Cut It Anymore

Have you ever read a glowing review, only to wonder if it’s real? You’re not alone. In fact, 82% of consumers say they’ve come across a fake review at least once. And here's where it hits home for businesses: if potential customers don’t trust what they read, they won’t buy.

Now think about the last time you saw a video testimonial—someone smiling, speaking with emotion, maybe even showing the product. That’s hard to fake, right? That’s why authentic video testimonials have become one of the most powerful tools to build trust and drive conversions.

Adding video testimonial feeds to your website isn’t just a trend—it’s a strategy that works. And with tools like Sharelo, it’s easier than ever to collect, edit, and embed customer testimonial videos that show real people sharing real stories.

Why Video Testimonials Work Better Than Text

Seeing Is Believing

When customers talk on video about how your product or service changed their life or made things easier, it's more convincing than a written sentence.

95% of viewers retain a message when they watch it on video, compared to just 10% when reading it.
Videos on landing pages can increase conversions by up to 80%.

Video testimonials are social proof in motion. They bring customer stories to life and help new visitors feel confident about doing business with you.

The Power of Authenticity: What Makes a Great Video Testimonial?

Not all testimonials are created equal. Here’s what makes a great video:

Real People, Real Stories
Don’t hire actors. Use real customers sharing real feedback. That’s what makes it authentic.
Short and Sweet
Aim for 60 seconds or less. Attention spans are short—especially on mobile.
Clear and Professional Video
The video doesn’t have to be Hollywood quality, but good lighting and clear audio go a long way. You can always improve it with easy editing tools.
Match Your Brand
Use your colors, fonts, and logo subtly so it feels cohesive with the rest of your site.

How to Collect Video Testimonials From Happy Customers

1. Ask at the Right Time

The best time to ask for a testimonial is when your customer is most satisfied—right after a successful purchase or after your customer support team has solved a problem.

2. Make It Easy

Use tools that let customers record video testimonials directly from their phone or laptop. You can even accept audio responses and turn them into video with simple tools.

3. Offer Guidance

Help your customers by giving them 2-3 simple prompts, like:

What problem did you have before using our product?
How has our product or service helped you?
Would you recommend us to others?

4. Use Video Testimonial Software

Platforms like Sharelo help you collect video testimonials easily. You get a link, send it to your customer, and they can upload or record directly.

Embedding Video Feeds on Your Website: Step-by-Step

Now that you’ve got some great testimonial videos, here’s how to showcase them.

A widget lets you display videos on your website without needing a web developer.

2. Upload or Link Your Videos

You can upload directly or connect your TikTok, YouTube, or Facebook accounts.

3. Customize the Look

Adjust colors, fonts, and layout to match your brand. Highlight your best customer stories.

4. Embed the Code

Your video testimonial software will give you a snippet of code. Copy and paste it onto your product page, homepage, or social media platforms.

How to Create Interactive Video Testimonials with Sharelo for Free

Want to take it a step further? With Sharelo, you can turn your testimonial videos into interactive experiences.

Here’s how to do it:

Sign up for free at Sharelo.
Upload your testimonial video or record one using Sharelo’s built-in recorder.
Add clickable elements—like links to your product page or a “Buy Now” button.
Customize with your brand’s style.
Embed it on your website or share it on social channels.

This isn’t just a video—it’s a powerful video that drives action.

Best Practices for Using Video Testimonials

Place testimonials near CTAs – Right next to “Buy Now” buttons or sign-up forms.
Feature a variety of customers – Different industries, demographics, or employee testimonials if B2B.
Keep updating – New videos = fresh content and higher engagement.
Repurpose – Use snippets for video ads, blog posts, or TikTok video content.

Frequently Asked Questions

How do I get video testimonials from my customers?

Ask them directly after a positive experience and provide a simple way to record via tools like Sharelo.

Can I use videos from TikTok?

Yes! You can embed or repurpose TikTok videos as long as you have permission from the creator.

Do I need professional equipment?

No. Most smartphones can capture a quality video with good lighting. For professional video, consider hiring someone or use easy editing software.

What if my customer is shy?

Offer an option to submit text responses or keep the video under 30 seconds. Some customers prefer quick, casual feedback.

How many videos should I have?

Start with 3-5 strong testimonials and grow from there. The more authentic video testimonials you have, the better.

Conclusion: Build Trust with Every Testimonial

A testimonial isn’t just a nice-to-have anymore—it’s a must-have. Especially when it's a video testimonial, showing real people who are happy with your product or service.

With the right video testimonial software, you can collect video, embed it easily, and turn customer stories into sales. Tools like Sharelo make it simple to get started—even for free.

It’s time to let your happy customers do the talking. Ready to start?

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