Video Marketing: Winning Strategies to Grow Your Online Business

Why Your Business Can’t Afford to Ignore Video

Did you know 91% of businesses use video as a marketing tool, and 96% of marketers say video is an important part of their strategy? (Wyzowl, 2024) If you’re not leveraging the power of video content, your online business may already be falling behind.

Customers would rather watch a video than read a block of text. Yet, many businesses struggle to create a video marketing strategy that actually delivers results. Enter interactive video—a game-changing approach that turns passive viewers into active participants.

In this guide, we’ll explore how you can craft a winning video marketing strategy, the benefits of video marketing, and how to create interactive videos for free using Sharelo to supercharge your marketing campaigns.

The Power of Video: Why Video Marketing is Crucial

Video is not just another content format—it’s one of the most effective tools to communicate, educate, and convert your audience.

Growth of Video Marketing

• 82% of all consumer internet traffic is projected to be video by 2025.
• Video marketers report a 66% higher qualified lead generation compared to non-video marketers.

Benefits of Video Marketing

✅ Boosts Conversions: Adding a video to your landing page can increase conversions by up to 80%, according to EyeView Digital, as cited by Saleslion and VBOUT.

✅ Improves SEO: Video content increases your chance of ranking on the first page of Google by 53 times, based on a study by Forrester Research, as referenced in WebFX’s blog and Evolve Media.

✅ Enhances Engagement: Viewers retain 95% of a message when watching it in a video versus 10% when reading it in text, according to Insivia, as cited by Pop Video and Yans Media.

Types of Video Content You’ll Want to Create

Knowing what type of video works for your audience is key:

• Explainer Videos: Simplify complex concepts.
• Product Videos: Showcase your product in action.
• Testimonial Videos: Build trust with authentic customer stories.
• Short-Form Video: Perfect for social media platforms like TikTok and Instagram.
• Interactive Videos: Allow viewers to click, choose, and engage actively.

Video Marketing Strategies That Work

Crafting an effective video marketing strategy requires careful planning:

1. Define Your Marketing Goals

Are you aiming to build brand awareness, drive traffic, or boost sales? Tailor your video accordingly.

2. Understand Your Audience

Conduct audience research to create compelling video content that resonates.

3. Optimize Your Video

Consider ideal video length (under 2 minutes for most social platforms) and optimize for SEO with titles, tags, and descriptions.

4. Incorporate Video into Marketing Campaigns

Use videos in email marketing, on your website, and across social media for maximum reach.

Why Interactive Video is the Future

Interactive video marketing allows users to make choices, click on elements, and shape their viewing experience.

• Higher Engagement: Viewers spend 47% more time with interactive videos.
• Better Conversion Rates: Interactive videos see conversion rates of up to 11%, compared to 1-2% for traditional videos.

How to Create Interactive Videos for Free with Sharelo

Sharelo is an intuitive platform to create interactive videos without technical skills. Here’s how:

1. Sign Up for Free at Sharelo.
2. Upload Your Video or create a new one using built-in tools.
3. Add Interactive Elements:
   • Lead Forms
   • Branching scenarios
   • Text and Video Replies
   • Calendar booking app
4. Customize Design to match your brand.
5. Publish and Share on your website, email campaigns, or social media.

This allows you to use video content to promote your business and engage audiences in a fresh, dynamic way.

Best Practices for a Successful Video Marketing Campaign

• Keep it Authentic: Audiences crave real, relatable content.
• Invest in High-Quality Video Production: Clear visuals and sound are essential.
• Use Captions: 85% of videos on social media are watched without sound.
• Track Metrics: Monitor views, engagement, and conversion to refine your strategy.

Video Marketing Strategy in 2025: Trends to Watch

🔮 AI-Powered Video Creation
🔮 Personalized Video Content tailored to individual users
🔮 Short-Form Video Content Dominance (think Reels, TikTok)
🔮 Increased Use of Interactive Video Platforms

Frequently Asked Questions

Why is video marketing important for online businesses?

Video helps businesses communicate more effectively, improve conversions, and enhance their SEO efforts.

What is the ideal video length for social media?

Between 15 to 60 seconds works best for platforms like Instagram and TikTok.

How can I create a video if I don’t have editing skills?

Tools like Sharelo allow you to create engaging, interactive videos without any editing expertise.

What type of video is best for eCommerce?

Product demo videos and testimonial videos are highly effective for driving sales.

Conclusion: Harness the Power of Video Marketing

The power of video marketing lies in its ability to tell stories, connect emotionally, and convert viewers into customers. As we look toward video marketing strategies in 2025, interactive video is set to lead the charge.

By following these strategies and leveraging free tools like Sharelo, you can create engaging, high-quality video content that grows your online business and meets your marketing goals.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.