What Are Interactive Video Tools?

by Joycelyn Carrillo
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In the age of digital marketing, interactive video tools have become an increasingly popular means of standing out from the competition.

With so many statistics showing that people prefer interactive video over other types of content, it's no wonder businesses are struggling to find ways to integrate this technology into their existing marketing strategies.

So what are interactive video tools, and why are they so popular?

What Is An Interactive Video?

Interactive video is a type of digital video that allows the viewer to interact with the content in some way, such as by clicking on links or making choices that affect the outcome of the video.

Interactive videos are often used in marketing and e-learning but can also be used for entertainment or informational purposes.

Why Use Interactive Video Tools?

Interactive video tools are software platforms that enable users to create, edit and publish interactive videos.

A well-designed interactive video will keep your audience engaged, help you deliver the right message at the right time, and increase sales.

In fact, it's the most effective method of capturing attention and converting viewers into customers.

Interactive video can help businesses in several ways, including:

  • Marketing
  • Shoppable Video
  • Employment Enablement
  • Customer Enablement
  • Lead Generation
  • Virtual Events
  • E-learning

We've compiled a list of the top interactive video tools that can handle every interactive task. We chose the tools below because of their useful features and benefits to the user.

7 Best Interactive Video Tools


Sharelo is the most outstanding interactive video platform, mainly if your company is focused on Sales and Marketing.

It allows users to quickly construct interactive multi-page stories from videos, forms, documents, presentations, and other information, making it a valuable tool for sales and marketing.

Sharelo Key Features

  • Proposal slides
  • Document sharing with explanation video
  • Lead qualification
  • Deal prioritization with analytics data
  • Client testimonials with documents
  • Product demonstration with MTG scheduler
  • Event descriptions with registration forms
  • Video training for onboarding new customer
  • Collecting feedback from existing clients


Wirewax is an interactive video editor that provides features like hotspots, branching, 360-degree experiences, slider views, and more. Webinars and video guides are also available to assist users in getting started with the program.

Online retailers mostly use WireWax, but you can also use it to make tutorials and other educational resources.

Wirewax Key Features

  • Quick interface
  • Stylish dashboard
  • Time-dependent branching
  • Personalized hotspots
  • Multi-channels for publication


With Mindstamp, you can make your videos into interactive stories or product presentations by including graphics that viewers may click on depending on their own preferences.

Labeling products and tagging product data are all possible using hotspots and CTA components.

Mindstamp Key Features

  • Hotspots
  • Questionnaire
  • Integrates with HubSpot CRM
  • Clickable images
  • Video and voice clips
  • Analytics


VideoAsk allows you to cultivate connections with leads instead of delivering interactive marketing and sales features to attract their interest.

This program enables you to communicate with potential customers through recorded video messages and interactive calls to action.

You may use the provided video time to construct a whole sales funnel, from the first contact to the final close.

VideoAsk Key Features

  • Simple video recording
  • CTA choices include text, audio, and video
  • Questionnaire
  • Email collection forms
  • Team management
  • Options for scheduling appointments
  • Third-party apps integration


With the aid of the interactive video platform Tolstoy, people may have comprehensive and personalized talks on a large scale.

Users of Monday.com may sync their Tolstoy videos and track each viewer interaction with the help of the Tolstoy app, all while easily managing leads and audience selections in organized columns.

Tolstoy may be embedded in emails, LinkedIn messages, or landing sites to help prep prospects.

Tolstoy Key Features

  • Branching videos
  • Integrates with Monday.com
  • Video feeds and stories
  • Quizzes


Eko Studio is a tool developed by Eko, a shoppable video platform that allows users to create interactive, branching videos that facilitate personal customer narratives.

Though the platform makes it simple for users to build up their systems, there may be better options if you need to design for a wide range of interactions.

Eko Key Features

  • Customized branching
  • Simple interactive elements
  • Soundtrack collection
  • Option for preset designs


With Rapt, you can make, share, and analyze interactive videos effortlessly due to its comprehensive cloud-based design.

You can include interactive elements and branching stories into your films with a few easy drag-and-drops.

The videos may be added to any HTML-enabled platform, such as a website, blog, or mobile application.

Rapt Key Features

  • Clickable hotspots and buttons
  • Drag and drop
  • Analytics
  • Recruitment and onboarding
  • Sales training
  • Product tutorial

Final Thoughts: What Are Interactive Video Tools?

Interactive video tools are a new way to engage your audience and make your content more dynamic. They provide an opportunity for you to add value to your existing video content by adding interactivity, which can be used as a way to deliver more information or engage users in different ways.

Discover the one that best suits your campaign's needs, and launch your first interactive video.

Check out this guide on how to create your first story for more information.

Boost your sales with engaging video conversations