E-Commerce Growth with Shoppable Video: Strategies for 2025

The way people shop online is changing—fast. Static product photos and long descriptions no longer hold the same power they once did. Today’s shoppers want immersive, interactive, and fast shopping experiences. That’s where shoppable video comes in.

In this article, we’ll explore how e-commerce brands can harness shoppable video to boost growth in 2025. You’ll discover why video is central to modern shopping, what strategies drive results, and how to integrate shoppable content into your e-commerce funnel.

Why Video is the Future of E-Commerce

E-commerce and video are already inseparable. Platforms like TikTok, Instagram Reels, and YouTube Shorts have proven that video content drives engagement, trust, and conversions better than static formats.

• 72% of consumers say they’d rather learn about a product or service through video.
• Videos increase the likelihood of purchase by 64% compared to product images alone.
• Gen Z and Millennials now expect video-first shopping experiences.

But here’s the twist: shoppable video takes this even further.

What is Shoppable Video?

Shoppable video is video content that allows viewers to click, explore, and buy directly within the video experience. Think of it as a fusion of storytelling and storefront.

Instead of watching a product demo and then hunting down the item, shoppers can:

• Tap on interactive hotspots to view product details
• Add items to their cart without leaving the video
• Complete purchases in real-time

It reduces friction, keeps attention high, and turns video views into transactions.

The Benefits of Shoppable Video for E-Commerce

1. Boosts Conversions
   • Shoppers see the product in action and can buy instantly.
   • Reduces cart abandonment by minimizing extra clicks.
2. Elevates Customer Experience
   • Customers don’t just watch—they interact.
   • Videos feel personal, engaging, and informative.
3. Drives Engagement and Discovery
   • Viewers stay longer on your site or social pages.
   • Algorithms favor interactive and engaging content.
4. Provides Data & Insights
   • Track clicks, hotspots, and watch behavior.
   • See which products attract the most interest.

Strategies for Using Shoppable Video in 2025

Here’s how e-commerce brands can integrate shoppable video into their growth strategy:

1. Use Short-Form Shoppable Content

TikTok and Reels have trained customers to consume quick, snackable content. Create 15–60 second shoppable clips that showcase your product’s benefits and let viewers click to buy.

2. Add Interactive Elements to Product Pages

Turn your static product detail pages (PDPs) into interactive experiences. Embed a shoppable video where customers can:

• Explore features
• See styling options
• Click hotspots for add-to-cart

3. Leverage UGC (User-Generated Content)

Nothing builds trust like real customer reviews. Encourage buyers to submit video testimonials and turn them into clickable shoppable assets on your website or social feeds.

4. Host Live Shoppable Events

Live video shopping (think QVC meets TikTok Live) is exploding. Brands can stream product launches or seasonal sales and let viewers buy instantly during the broadcast.

5. Personalize with AI

AI-powered video tools can customize recommendations inside your shoppable video. Imagine a skincare brand where viewers see products tailored to their skin type while watching.

Tools and Platforms for Shoppable Video

To make shoppable video work, you’ll need the right tools. Platforms like Sharelo allow you to:

• Add interactive hotspots and clickable overlays
• Embed videos on product pages, emails, or social feeds
• Track analytics to optimize future campaigns

Instead of relying on traditional video content, shoppable video platforms help transform engagement into measurable sales.

How to Create Shoppable Interactive Videos with Sharelo (Free)

Sharelo is a powerful tool to turn any video into an interactive shopping experience. Here’s how:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Measuring Success: Analytics That Matter

Don’t just create shoppable videos—track their impact. Key metrics to measure include:

• Click-through rate (CTR): Are shoppers interacting with hotspots?
• Add-to-cart rate: How many viewers are moving products into carts?
• Conversion rate: Are videos directly driving purchases?
• Watch time: Are customers staying engaged throughout the video?

With this data, you can refine your strategy, test new formats, and double down on what works.

Final Thoughts

E-commerce in 2025 isn’t about just selling products—it’s about creating immersive shopping experiences. Shoppable video combines storytelling, interactivity, and instant purchasing power, making it the ultimate tool for e-commerce growth.

If your brand wants to stand out, drive conversions, and delight customers, now is the time to experiment with shoppable video.

👉 Ready to elevate your e-commerce store? Try creating a shoppable video with Sharelo and transform how your customers shop online.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Tool #1: Tella (AI-Powered Screen Recording Tool)

Visit my YouTube channel for more Tella vs Loom comparison videos.

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged (Watch Auto Layout demo here)
• Collaborative editing for team efficiency (Watch collab editing video here)
• Beautiful backgrounds that make you look professional
• Edit Vertical videos
• Export in 4k
• 30% Discount

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

More resources about Tella:
1. Tella vs Loom Pricing comparison
2. Best tool for content creators
3. Loom vs Tella 2025 Review
4. Edit like Deya or Ali Abdaal using Tella
5. Complete Tella honest review

Tool #2: Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

Tool #3: CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Tool #4: Dub (Simplify Your Links with Modern URL Shorteners)

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Tool #5: Cal (Scheduling That Doesn't Break the Bank)

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Tool #6: Sharelo (Video Commerce and Interactive Platform)

Sharelo is a free interactive video and commerce platform that you can use to generate leads and create shoppable video feeds and carousels—perfect for boosting sales in your online business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.