5 Elements to Make Videos Interactive & Engaging with Sharelo

In today’s fast-paced digital landscape, it’s crucial to create video content that not only attracts but also engages viewers on a deeper level. Interactive videos have become a powerful medium for achieving this, and Sharelo provides the ideal platform for creating immersive, action-oriented video experiences. With interactive elements like CTAs, calendar bookings, and shoppable links, Sharelo allows you to guide viewers along their journey with ease.

Let’s explore five key interactive elements available on Sharelo that will elevate your video content and make it more engaging and effective.

1. Embed a Video Feed on Your Website

Adding a video feed to your website makes your content more dynamic and can enhance the user experience. With Sharelo, embedding video feeds is simple and flexible, allowing you to customize your video’s style, placement, and presentation.

• How It Works: Embed a Sharelo video feed directly onto your website. This allows viewers to access video content without leaving the page, keeping them engaged on your site.
• Best for: Product showcases, service overviews, and customer testimonials.
• Example: A real estate agency could embed a video feed of property tours directly on their website, giving prospective buyers an easy way to explore listings.

Benefits: An embedded video feed increases on-page engagement and reduces bounce rates, making it more likely that viewers will stay on your website and explore other content.

2. Use Powerful CTAs to Drive Action

Calls-to-action (CTAs) are essential for encouraging viewers to take the next step, whether that’s learning more, signing up, or making a purchase. Sharelo allows you to insert clickable CTAs that guide viewers to specific actions seamlessly.

• How It Works: Add CTAs like “Learn More,” “Buy Now,” or “Get Started” at strategic points in your video to prompt viewers to take action.
• Best for: Marketing videos, product demos, and lead generation.
• Example: A fitness brand showcasing workout gear could add a “Shop Now” CTA during a product demo, leading viewers directly to the product page.

Benefits: CTAs drive conversions by making it easy for viewers to act immediately. By placing CTAs strategically, you can guide viewers through your sales funnel effectively.

3. Calendar Booking App for Seamless Scheduling

For service-based businesses, allowing viewers to book appointments directly from a video is a game-changer. With Sharelo’s calendar booking feature, you can integrate your scheduling system within the video, making it easy for clients to book your services instantly.

• How It Works: Add a calendar booking link within the video that connects to your scheduling tool. Viewers can check availability and book appointments without navigating away.
• Best for: Consultants, real estate agents, healthcare providers, and coaches.
• Example: A life coach might include a “Book a Free Consultation” calendar link in an introductory video, encouraging viewers to schedule a session immediately.

Benefits: Integrating a booking feature directly into your video streamlines the process, making it convenient for potential clients to connect with you at their peak interest moment.

4. Jump to Another Video for a Tailored Experience

Sometimes, a single video isn’t enough to cover all the information you want to share. With Sharelo, you can guide viewers to additional videos based on their preferences or areas of interest, creating a customized experience.

• How It Works: Add links within the video that direct viewers to other videos. This feature allows for seamless navigation to relevant content.
• Best for: Multi-part tutorials, product comparisons, and onboarding.
• Example: A skincare brand might create an initial video on skincare routines and offer links to deeper dives on each product type, allowing viewers to jump to content that suits their needs.

Benefits: Offering viewers control over their journey makes your content more engaging and relevant, while also keeping them within your content ecosystem.

5. Shoppable Features for a Seamless Buying Experience

Shoppable videos are highly effective in driving sales, especially for e-commerce brands. With Sharelo, you can make your products directly purchasable within the video, creating a smooth path from viewing to buying.

• How It Works: Add clickable links on products shown in the video, leading viewers to product pages where they can complete their purchase.
• Best for: Retail, fashion, lifestyle brands, and product launches.
• Example: A fashion brand could create a lookbook video where each outfit item is linked to its product page, allowing viewers to purchase instantly.

Benefits: Shoppable videos reduce the steps between inspiration and purchase, increasing the likelihood of conversions. By making it easy for viewers to shop, you enhance the customer journey and support your sales objectives.

Final Thoughts

Interactive videos created with Sharelo can help your brand engage viewers in meaningful ways, guiding them toward actions that matter. From powerful CTAs and embedded video feeds to seamless calendar booking and shoppable links, Sharelo provides the tools you need to create videos that drive results.

Experiment with these interactive elements to see what resonates best with your audience. With Sharelo, you’re not just creating videos—you’re crafting experiences that captivate and convert.