8 Best Examples Of Shoppable Videos
Finding ways how to take your video marketing to the next level? Check out this post about the 8 best examples of shoppable videos. Don't miss out on this powerful marketing tool that can help increase engagement, drive conversions, and boost sales!
What is Shoppable Video?
Shoppable video is a type of interactive video that allows viewers to purchase products or services directly from the video player. This is a great marketing tool to promote products and drive sales.
They typically feature clickable hotspots that appear over the video content, which viewers can click on to learn more about the product, view additional images or videos, or make a purchase. Some videos allow viewers to add items to a shopping cart directly from the video player, without needing to navigate away from the video.
They can be used in a variety of settings including:
- E-commerce websites
- Social media platforms
- And online marketplaces
Brands and businesses can showcase their products engagingly and interactively while providing a seamless path to purchase for viewers. By adding this scheme to their marketing strategy, businesses can increase engagement, drive conversions, and boost sales.
8 Best Examples of Shoppable Videos
Are you tired of traditional online shopping experiences that feel uninspired and unengaging? Enter shoppable videos.
Here are 8 of the best examples you can find:
This series is a prime example of how to use shoppable videos to build a narrative around a brand. The story follows a fictional family, the Bakers, as they go about their daily lives.
Each episode of "Keeping Up with the Bakers" is shoppable, meaning that viewers can click on products featured in the video to learn more and make a purchase. The videos are hosted on their website and are powered by the Clicktivated shoppable video platform.
Tastemade's "Kitchen Little" features kids attempting to cook gourmet dishes. The shoppable videos allow viewers to purchase the kitchen tools and equipment featured in every episode. This is a fantastic example of how shoppable videos can be used to drive sales of complementary products.
"Beauty Board" allows customers to see how makeup products look on real people. This video allows viewers to purchase the products featured directly from Sephora's website. This is a fine example of how shoppable videos help customers visualize how products will look and feel.
Levi's "Live In Levi's" campaign is a great example of how shoppable videos can be used to build a lifestyle brand. The videos feature people living their lives in Levi's jeans, with the shoppable feature allowing viewers to purchase the featured items.
Kate Spade's "Miss Adventure" series is a fun and quirky example of shoppable videos. It follows Anna Kendrick as she navigates various adventures while wearing Kate Spade clothing and accessories. Viewers can click on the items featured in each episode to purchase them.
Adidas' "Here to Create" campaign is a great example of how shoppable videos can be used to promote a range of products. They feature athletes, artists, and musicians wearing Adidas products wherein viewers can purchase any of the items featured in the videos.
Bonobos' "Better Clothes. Better Experience." campaign uses shoppable videos to create a personalized shopping experience. The videos feature real Bonobos customers, with the shoppable feature allowing viewers to purchase the exact outfits featured.
Nasty Gal's "TGIF" series is a great example of how shoppable videos can be used to promote seasonal or event-specific products. They feature models wearing Nasty Gal clothing and accessories, allowing viewers to purchase the items featured in each video.
What Are Some Shoppable Video Platforms
There are several shoppable video platforms available for brands and businesses to use to create and host their shoppable videos.
Here are some examples:
This platform allows users to build interactive videos that can be embedded in a brand's website or social media channels. Users can add clickable hotspots to their videos, which can be used to link to product pages or other websites.
Viewdle is a shoppable video outlet that facilitates users to add a shopping cart directly to the video, which allows viewers to purchase products without leaving the video player.
Sharelo is a versatile video platform that lets users create interactive videos that can be embedded on a brand's website or social media channels. Users can tell a story and add clickable hotspots, forms, and other immersive elements that can make a shoppable video.
Users can add interactive elements to their videos, such as clickable product tags, hotspots, or links, to learn more about the product or service being featured in the video with the help of Clicktivated. Viewers can make purchases directly from the video without the need to navigate away from the content
Smartzer is another platform that lets users build interactive videos that can be embedded on a website or social media channels. This allows users to add clickable hotspots and shopping carts, to their videos. It comes with advanced features, customizability, and powerful analytics that generate valuable insights into viewer behavior and engagement.
This video hosting platform offers shoppable video capabilities where users can create shoppable videos by adding links to their products in the video description or by using Vimeo's "Cards" feature to add clickable links to their videos. Its features are highly customizable, including the ability to add custom graphics, logos, and branding elements.
Instagram's shoppable video capabilities are highly engaging, as they allow businesses to showcase their products in an interactive and visually appealing way. They also provide a seamless path to purchase for viewers, making it easy for them to buy products they discover in the video.
To create shoppable videos on Instagram, businesses must first set up an Instagram Shop, which enables them to tag products in their videos. Once products are tagged, viewers can tap on them to learn more about the product and make a purchase without ever leaving the Instagram app.
Tips for Creating Compelling Shoppable Videos
- Make it quick and sweet: Keep your video concise and to the point. Maintain your messaging clear and focus on highlighting the key features and benefits of your product or service.
- Use high-quality visuals: Your video should be visually appealing and showcase your product in the best possible way. Use high-quality images and video footage to make your product look as attractive as possible.
- Add clickable hotspots: Make sure to include clickable hotspots in your video to enable viewers to learn more about your product or service and purchase directly from the video player.
- Include a clear CTA: Make sure to include a clear call-to-action (CTA) at the end of your video, encouraging viewers to take action and make a purchase.
- Keep branding consistent: Your shoppable video should be consistent with your brand's overall look and feel, including your logo, color scheme, and font choices.
- Optimize for mobile: Many viewers will be watching your video on their mobile devices, so make sure your video is optimized for mobile viewing.
- Test and optimize: Test different versions of your shoppable video and monitor your results to see what's working and what's not. Use this data to optimize your videos for better performance.
By following these tips, you can create effective shoppable videos that engage your audience and sell effectively. Remember to focus on creating high-quality visuals, adding clickable hotspots, and including a clear CTA to encourage viewers to take action.
These eight examples of shoppable videos demonstrate the wide range of ways in which they can be used, from building a lifestyle brand to promoting seasonal products. Businesses can drive sales and increase customer engagement in a fun and interactive way.
Ready to take your video marketing strategy to the next level? Try one of these shoppable video platforms today and start turning your videos into powerful sales tools! Don't miss out on the opportunity to engage your audience and drive conversions – start creating now!