8 Brilliant Examples of Shoppable Videos That Drive Sales

Finding ways how to take your video marketing to the next level? Check out this post about the 8 best examples of shoppable videos. Don't miss out on this powerful marketing tool that can help increase engagement, drive conversions, and boost sales!

Shoppable video is a type of interactive video that allows viewers to purchase products or services directly from the video player. This is a great marketing tool to promote products and drive sales.

They typically feature clickable hotspots that appear over the video content, which viewers can click on to learn more about the product, view additional images or videos, or make a purchase. Some videos allow viewers to add items to a shopping cart directly from the video player, without needing to navigate away from the video.

They can be used in a variety of settings including:

• E-commerce websites
• Social media platforms
• And online marketplaces

Brands and businesses can showcase their products engagingly and interactively while providing a seamless path to purchase for viewers. By adding this scheme to their marketing strategy, businesses can increase engagement, drive conversions, and boost sales.

Are you tired of traditional online shopping experiences that feel uninspired and unengaging? Enter shoppable videos.

Here are 8 of the best examples you can find:

This series is a prime example of how to use shoppable videos to build a narrative around a brand. The story follows a fictional family, the Bakers, as they go about their daily lives.

Each episode of "Keeping Up with the Bakers" is shoppable, meaning that viewers can click on products featured in the video to learn more and make a purchase. The videos are hosted on their website and are powered by the Clicktivated shoppable video platform.

Tastemade's "Kitchen Little" features kids attempting to cook gourmet dishes. The shoppable videos allow viewers to purchase the kitchen tools and equipment featured in every episode. This is a fantastic example of how shoppable videos can be used to drive sales of complementary products.

"Beauty Board" allows customers to see how makeup products look on real people. This video allows viewers to purchase the products featured directly from Sephora's website. This is a fine example of how shoppable videos help customers visualize how products will look and feel.

Levi's "Live In Levi's" campaign is a great example of how shoppable videos can be used to build a lifestyle brand. The videos feature people living their lives in Levi's jeans, with the shoppable feature allowing viewers to purchase the featured items.

Kate Spade's "Miss Adventure" series is a fun and quirky example of shoppable videos. It follows Anna Kendrick as she navigates various adventures while wearing Kate Spade clothing and accessories. Viewers can click on the items featured in each episode to purchase them.

Adidas' "Here to Create" campaign is a great example of how shoppable videos can be used to promote a range of products. They feature athletes, artists, and musicians wearing Adidas products wherein viewers can purchase any of the items featured in the videos.

Bonobos' "Better Clothes. Better Experience." campaign uses shoppable videos to create a personalized shopping experience. The videos feature real Bonobos customers, with the shoppable feature allowing viewers to purchase the exact outfits featured.

Nasty Gal's "TGIF" series is a great example of how shoppable videos can be used to promote seasonal or event-specific products. They feature models wearing Nasty Gal clothing and accessories, allowing viewers to purchase the items featured in each video.

There are several shoppable video platforms available for brands and businesses to use to create and host their shoppable videos.

Here are some examples:

WIREWAX

This platform allows users to build interactive videos that can be embedded in a brand's website or social media channels. Users can add clickable hotspots to their videos, which can be used to link to product pages or other websites.

Viewdle

Viewdle is a shoppable video outlet that facilitates users to add a shopping cart directly to the video, which allows viewers to purchase products without leaving the video player.

Sharelo

Sharelo is a versatile video platform that lets users create interactive videos that can be embedded on a brand's website or social media channels. Users can tell a story and add clickable hotspots, forms, and other immersive elements that can make a shoppable video.

Clicktivated

Users can add interactive elements to their videos, such as clickable product tags, hotspots, or links, to learn more about the product or service being featured in the video with the help of Clicktivated. Viewers can make purchases directly from the video without the need to navigate away from the content

Smartzer

Smartzer is another platform that lets users build interactive videos that can be embedded on a website or social media channels. This allows users to add clickable hotspots and shopping carts, to their videos. It comes with advanced features, customizability, and powerful analytics that generate valuable insights into viewer behavior and engagement.

Vimeo

This video hosting platform offers shoppable video capabilities where users can create shoppable videos by adding links to their products in the video description or by using Vimeo's "Cards" feature to add clickable links to their videos. Its features are highly customizable, including the ability to add custom graphics, logos, and branding elements.

Instagram Shop

Instagram's shoppable video capabilities are highly engaging, as they allow businesses to showcase their products in an interactive and visually appealing way. They also provide a seamless path to purchase for viewers, making it easy for them to buy products they discover in the video.

To create shoppable videos on Instagram, businesses must first set up an Instagram Shop, which enables them to tag products in their videos. Once products are tagged, viewers can tap on them to learn more about the product and make a purchase without ever leaving the Instagram app.

1. Make it quick and sweet: Keep your video concise and to the point. Maintain your messaging clear and focus on highlighting the key features and benefits of your product or service.
2. Use high-quality visuals: Your video should be visually appealing and showcase your product in the best possible way. Use high-quality images and video footage to make your product look as attractive as possible.
3. Add clickable hotspots: Make sure to include clickable hotspots in your video to enable viewers to learn more about your product or service and purchase directly from the video player.
4. Include a clear CTA: Make sure to include a clear call-to-action (CTA) at the end of your video, encouraging viewers to take action and make a purchase.
5. Keep branding consistent: Your shoppable video should be consistent with your brand's overall look and feel, including your logo, color scheme, and font choices.
6. Optimize for mobile: Many viewers will be watching your video on their mobile devices, so make sure your video is optimized for mobile viewing.
7. Test and optimize: Test different versions of your shoppable video and monitor your results to see what's working and what's not. Use this data to optimize your videos for better performance.

By following these tips, you can create effective shoppable videos that engage your audience and sell effectively. Remember to focus on creating high-quality visuals, adding clickable hotspots, and including a clear CTA to encourage viewers to take action.

How to Create Shoppable Interactive Videos with Sharelo (Free)

Sharelo is a powerful tool to turn any video into an interactive shopping experience. Here’s how:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Conclusion

These eight examples of shoppable videos demonstrate the wide range of ways in which they can be used, from building a lifestyle brand to promoting seasonal products. Businesses can drive sales and increase customer engagement in a fun and interactive way.

Ready to take your video marketing strategy to the next level? Try one of these shoppable video platforms today and start turning your videos into powerful sales tools! Don't miss out on the opportunity to engage your audience and drive conversions – start creating now!

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The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Tool #1: Tella (AI-Powered Screen Recording Tool)

Visit my YouTube channel for more Tella vs Loom comparison videos.

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged (Watch Auto Layout demo here)
• Collaborative editing for team efficiency (Watch collab editing video here)
• Beautiful backgrounds that make you look professional
• Edit Vertical videos
• Export in 4k
• 30% Discount

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

More resources about Tella:
1. Tella vs Loom Pricing comparison
2. Best tool for content creators
3. Loom vs Tella 2025 Review
4. Edit like Deya or Ali Abdaal using Tella
5. Complete Tella honest review

Tool #2: Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

Tool #3: CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Tool #4: Dub (Simplify Your Links with Modern URL Shorteners)

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Tool #5: Cal (Scheduling That Doesn't Break the Bank)

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Tool #6: Sharelo (Video Commerce and Interactive Platform)

Sharelo is a free interactive video and commerce platform that you can use to generate leads and create shoppable video feeds and carousels—perfect for boosting sales in your online business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.