How to Create Shoppable Videos for Your Ecommerce Store

Imagine scrolling through a video of someone trying on clothes, and with just one click, you add that exact outfit to your cart—without ever leaving the video. That’s the power of shoppable videos, and they’re redefining the way people shop online.

A recent study by Wyzowl revealed that 89% of people say watching a video has convinced them to buy a product or service. Now, combine that with interactive shopping features, and you’re no longer just marketing—you’re selling directly through your videos.

This guide will walk you through why shoppable video content is so effective, how to make a shoppable video, and how you can create interactive shoppable videos for free using tools like Sharelo.

What is a Shoppable Video?

A shoppable video is a type of interactive video that allows viewers to purchase products directly from within the video. Instead of watching a video and then searching for the product elsewhere, users can simply click on shoppable elements—like product tags or pop-up buttons—and make a purchase without leaving the video.

These videos are often used in:

• Ecommerce websites to showcase products.
• Social media platforms like Instagram, TikTok, and YouTube.
• Video ads to drive instant sales.

👉 Shoppable videos are a powerful tool for brands looking to streamline the buying process and increase conversion rates.

Benefits of Shoppable Videos for Ecommerce

1. Faster Purchase Decisions

Customers can purchase directly from the video, reducing friction in the buying process.

2. Higher Engagement

Interactive video content keeps users hooked longer than static images or traditional videos.

3. Boosted Sales

Shoppable videos streamline the path from discovery to purchase, leading to higher conversion rates.

4. Optimized for Mobile

With most online shopping happening on mobile devices, shoppable videos for mobile are especially effective on platforms like TikTok and Instagram.

5. Showcase Products Creatively

You can create engaging shoppable videos like unboxing videos, tutorials, or live video shopping events.

Types of Shoppable Videos

✅ Product Demo Videos

Showcase how a product works with clickable links to purchase.

✅ Unboxing Videos

Let viewers shop items directly while watching a product reveal.

✅ Live Shoppable Videos

Stream live and let viewers make a purchase directly from the video in real time.

✅ Lifestyle or Storytelling Videos

Incorporate shoppable features seamlessly into engaging stories or influencer collaborations.

How to Create Shoppable Videos

🛠 Step 1: Choose a Shoppable Video Platform

There are many platforms to create interactive videos. For example:

• Sharelo (free and easy to use for beginners)
• Smartzer
• Firework
• Bambuser

For most small businesses, Sharelo is ideal as it allows you to create shoppable videos for free.

🛠 Step 2: Plan Your Video Content

Decide what type of video will work best:

• Short-form video for TikTok or Instagram.
• Longer tutorials for YouTube or your ecommerce site.

Tailor your video content to include interactive elements like product hotspots, pop-ups, or clickable calls to action.

🛠 Step 3: Create Interactive Shoppable Videos with Sharelo (For Free)

Here’s how to get started:

1. Sign up on Sharelo for free.
2. Upload your video content.
3. Add shoppable elements like clickable buttons, product cards, or links.
4. Embed your interactive shoppable videos on your ecommerce store or share them across social media platforms.

💡 Pro Tip: Use Sharelo’s analytics to track engagement and optimize your videos for higher conversions.

Marketing Strategies for Shoppable Videos

• Integrate Shoppable Videos into Social Media
  Post your videos on Instagram Reels, TikTok, and YouTube Shorts.
• Use in Email Campaigns
  Embed videos directly in newsletters to let subscribers shop within the email.
• Feature on Your Ecommerce Homepage
  Highlight shoppable videos to drive traffic and conversions.
• Run Video Ads
  Create shoppable video ads to target customers on Facebook and Google.

FAQs About Shoppable Videos

❓ What is the best shoppable video platform for small businesses?

Sharelo is beginner-friendly and offers a free plan for creating interactive videos.

❓ Can I use shoppable videos on social media?

Yes! Platforms like Instagram and TikTok support shoppable video content natively.

❓ Are shoppable videos effective?

Yes. Studies show interactive videos can increase conversion rates by up to 300% compared to traditional video ads.

❓ How do viewers interact with shoppable videos?

They can click on products directly within the video to learn more or make a purchase—without leaving the video.

Conclusion: Start Creating Shoppable Videos Today

If you want to boost engagement and sales for your ecommerce store, shoppable videos are the next step. They combine storytelling, video shopping, and seamless purchasing to create a better experience for your customers.

✨ Start for free with Sharelo and see how interactive shoppable videos can transform your marketing strategy.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional
• Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.