How to Increase E-Commerce Sales with Video Marketing

Introduction: Are You Leaving Sales on the Table?

If you're running an ecommerce store, chances are you're pouring time and money into ads, social media, and email campaigns—but still struggling to stand out. You’re not alone. According to Wyzowl, 89% of marketers say video gives them a good ROI, and 81% say it directly helped increase sales.

So, what’s the missing link in your strategy?

Video.

From product demos to personalized thank-you messages, video marketing transforms ecommerce businesses by building trust, increasing engagement, and—most importantly—boosting conversions. Whether you're just starting or looking to optimize your existing strategy, this guide breaks down how to harness the power of ecommerce video marketing to drive real results.

Let’s explore the essential video marketing strategies for ecommerce, the types of video content you should be using, and how tools like Sharelo can help you create personalized, shoppable videos—no tech skills required.

Why Use Video Marketing for E-Commerce?

Video Marketing Transforms Ecommerce

Video isn’t just nice to have—it’s essential for ecommerce success. Here’s why:

• Builds Trust: Seeing is believing. Videos help customers understand your product, making them 64% more likely to buy after watching a product video.
• Improves Retention: Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it.
• Increases Conversions: Landing pages with videos can increase conversions by up to 80%.
• Better Engagement: Email marketing campaigns with videos see 200-300% increase in click-through rates.

Types of Video Content That Boost Ecommerce Sales

1. Product Videos

Showcase your product’s features, benefits, and real-life use. Keep them short and focused (30-90 seconds) and highlight how it solves a customer’s problem.

2. Explainer Videos

Use these to demonstrate how your product works or answer common questions. These are great for new or complex products.

3. Shoppable Videos

Let viewers click and buy directly from your video without leaving the page. Platforms like Sharelo make this possible by adding clickable elements inside the video.

4. Unboxing & Demo Videos

Especially powerful for beauty, tech, and lifestyle products, these videos build excitement and trust by giving an authentic experience of the product.

5. Customer Testimonials

Turn your happy customers into your best marketers. Real stories increase credibility and reduce buyer hesitation.

6. Behind-the-Scenes Videos

Humanize your brand and show the people or process behind your product. These help build emotional connections and loyalty.

7. Personalized Video Messages

Send thank-you videos or follow-up messages to customers. It’s a simple way to make a big impact on retention and repeat purchases.

Video Marketing Strategies for E-Commerce Success

1. Use Video on Product Pages

Embed a product video near the "Add to Cart" button to increase conversions. People who watch videos are more confident in their purchase decisions.

2. Incorporate Video in Email Marketing

Add videos in your newsletters or abandoned cart emails to increase engagement. Use short clips or GIF-style loops that link to the full video.

3. Leverage Social Media Video Ads

Use short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. These are perfect for showcasing features, deals, and user-generated content.

4. Repurpose Video Content

Turn one video into multiple formats: vertical for mobile, square for Instagram, horizontal for YouTube. This multiplies your reach with less effort.

5. Use Interactive and Shoppable Video

Create engaging video experiences where users can click, choose paths, or answer questions. Sharelo makes this easy with interactive video features that drive engagement and sales.

How to Create Interactive Videos with Sharelo (for Free)

Creating high-converting ecommerce videos doesn't require a production team. Here's how to start using Sharelo:

Step 1: Sign Up for Free

Go to Sharelo website and create a free account.

Step 2: Upload or Record Your Video

You can upload a product demo, testimonial, or explainer video—or record directly within the platform. You can also use screen recording tools like Loom or Tella to demonstrate your product.

Step 3: Add Interactivity

Insert clickable elements like buttons, forms, links, or product cards that viewers can click while watching.

Step 4: Publish and Share

Embed your video on your ecommerce store, landing pages, email campaigns, or social media.

Bonus Tip: Use Sharelo's analytics to see which parts of your video users are interacting with and optimize accordingly.

FAQs

What is ecommerce video marketing?

Ecommerce video marketing is the use of videos to promote, explain, and sell products online. It includes product demos, shoppable videos, testimonials, and more.

What types of videos are best for ecommerce?

The most effective types include product videos, testimonials, shoppable videos, explainer videos, and personalized messages.

Can I create ecommerce videos without a big budget?

Yes! With tools like Sharelo, CapCut, and Canva, you can create high-quality ecommerce videos for free or at low cost.

Do videos really increase ecommerce sales?

Absolutely. Videos help buyers understand your product better, which leads to increased trust, lower return rates, and higher conversion rates.

What platforms support shoppable videos?

You can use Sharelo to create and embed shoppable videos on Shopify, WooCommerce, Squarespace, or even your landing pages.

Final Thoughts: Video Is No Longer Optional—It’s Essential

If you're serious about growing your ecommerce business, it’s time to make video a central part of your strategy. From personalized messages to shoppable videos, ecommerce video marketing isn’t just a trend—it’s the future.

So whether you're a solo founder or a growing brand, now’s the time to turn your products into scroll-stopping videos that boost sales.

👉 Ready to get started? Create your first interactive ecommerce video with Sharelo—for free.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Tella (AI-Powered Screen Recording Tool)

Transform hours of editing into minutes with AI Magic Trim that automatically removes awkward pauses and filler words. Features that matter:

• Auto Zoom for perfect focus on key details
• Multiple layouts to keep viewers engaged
• Collaborative editing for team efficiency
• Beautiful backgrounds that make you look professional

Perfect for creating demos that prospects actually finish watching.

Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Simplify Your Links with Modern URL Shorteners

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Scheduling That Doesn't Break the Bank

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.