Shoppable Tutorials: How Beauty Brands Convert Viewers Into Buyers

The Gap Between Beauty Tutorials and Sales

Beauty tutorials dominate YouTube, TikTok, and Instagram. Millions of viewers watch influencers test lipsticks, apply foundation, or create bold eye looks. But here’s the problem: while people love watching, very few actually click through the product links buried in descriptions.

That means lost sales opportunities for beauty brands.

Enter shoppable video—a format that turns tutorials into instant, interactive shopping experiences. Instead of pausing the video, scrolling down, and hunting for links, shoppers can buy the exact lipstick or foundation shade directly while watching.

Why Beauty Needs Shoppable Tutorials

Beauty shoppers are visual, experiential buyers. They want to:

• See how products look on real skin. Shades vary across skin tones, and static product images rarely help.
• Get step-by-step guidance. Tutorials inspire confidence and reduce hesitation.
• Purchase instantly. If they love the look, they want to click and buy right away.

Traditional tutorials inspire interest—but shoppable tutorials convert it into action.

How Shoppable Beauty Videos Work

Here’s how brands are already using shoppable tutorials:

1. Product Spotlights. As the creator applies a lipstick, a clickable tag appears: “Shop This Shade.”
2. Complete the Look. Tutorials that feature full-face transformations can tag every product—foundation, blush, eyeshadow, mascara—so viewers can buy the entire routine.
3. Shade Finders in Action. Instead of static shade charts, videos let customers compare colors on different models and buy instantly.
4. Influencer Collabs. Brands can repurpose influencer tutorials into interactive videos with embedded CTAs.

Benefits for Beauty Brands

Shoppable tutorials deliver measurable impact for cosmetics companies:

• Higher conversions. Customers no longer drop off between inspiration and checkout.
• Reduced friction. Eliminates the multi-step process of leaving the video to shop.
• Stronger brand trust. Tutorials feel authentic, especially when paired with real results.
• Better product discovery. Customers explore more items when everything in the video is clickable.

How to Create Shoppable Interactive Videos with Sharelo (Free)

Sharelo is a powerful tool to turn any video into an interactive shopping experience. Here’s how:

Step 1: Create a Story

Click 'Create a Story' and choose 'Video Feed' then click 'Create'.

Step 2: Upload your videos.

Upload 5 or more videos so you can create a carousel.

Step 3: Make your video shoppable.

Select 'Shoppable' as the interaction type.

Step 4: Add a product for each video.

Click the '+' button to add product for each video.

Step 5: Create a carousel.

Go to 'Settings', click 'Widget'. Under 'Widget Type' tab, choose 'Carousel'. Don't forget to hit 'Save'.

Step 6: Share and embed.

Embed on your website. Click 'Share'.

Step 7: Embed on your website.

Under 'Widget' tab, toggle on 'Live'. Copy the code and paste on your website.

Watch this video on how to create shoppable video carousels with Sharelo for free.

👉 Try Sharelo for Free and create your first interactive shoppable video in minutes.

Final Thoughts

Beauty buyers already love tutorials. But in 2025, watching alone isn’t enough. Shoppable tutorials close the gap between inspiration and purchase, letting shoppers click and buy the exact products they see in action.

For beauty brands, it’s not just about views—it’s about conversions.

👉 Ready to turn your tutorials into sales machines? Try Sharelo today and make your beauty content instantly shoppable.

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Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

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The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

As a content creator and marketer, I personally use these tools to create organic content and grow my audience. Check out how I use these tools with detailed reviews and demos on my blog section, where I share actionable tips to help startups build a strong online presence—even without a huge marketing team.

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Tool #1: Tella (AI-Powered Screen Recording Tool)

Visit my YouTube channel for more Tella vs Loom comparison videos.

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

• AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
• Auto Zoom for perfect focus on key details
• Auto Layouts to make editing faster and and keep viewers engaged (Watch Auto Layout demo here)
• Collaborative editing for team efficiency (Watch collab editing video here)
• Beautiful backgrounds that make you look professional
• Edit Vertical videos
• Export in 4k
• 30% Discount

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

More resources about Tella:
1. Tella vs Loom Pricing comparison
2. Best tool for content creators
3. Loom vs Tella 2025 Review
4. Edit like Deya or Ali Abdaal using Tella
5. Complete Tella honest review

Tool #2: Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

Tool #3: CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.

Tool #4: Dub (Simplify Your Links with Modern URL Shorteners)

Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

• Track click-through rates in real-time
• Optimize campaigns based on actual data
• Create branded short links that build trust
• Streamline your entire link workflow

Tool #5: Cal (Scheduling That Doesn't Break the Bank)

Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.

Tool #6: Sharelo (Video Commerce and Interactive Platform)

Sharelo is a free interactive video and commerce platform that you can use to generate leads and create shoppable video feeds and carousels—perfect for boosting sales in your online business.

Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.