The Ultimate Ecommerce Guide to Shoppable Videos for Beginners
Introduction
Picture this: you're scrolling on your phone, spot a gorgeous dress on video… and two taps later, it's in your cart. That’s the magic of a shoppable video, where inspiration meets convenience. Brands that integrate interactive video content see up to 30% higher conversion rates — and shoppers are three times more likely to buy when they can use shoppable videos that let them make a purchase directly from the video.
Enter interactive video: the modern solution for ecommerce sellers who want to create interactive shoppable videos that engage, convert, and delight customers—all without disrupting the browsing experience.
What Is a Shoppable Video?
When you make a shoppable video, you're turning passive viewing into active shopping. Shoppable video content lets viewers click, tap, or hover on items within the video—directly within the video—to discover product details, add to cart, or buy on the spot.
Types of Shoppable Video
- Product-tagged video ads on platforms like TikTok or Instagram
- Shoppable product demos within eCommerce sites
- Live streaming shoppable videos featuring real-time purchase links
- Unboxing and tutorial videos with embedded shoppable elements
Brands use these varied types of shoppable video to create immersive experiences that inspire purchase directly from the video.
Benefits of Shoppable Videos
- Boosts conversion rates by making purchase seamless
- Shortens customer journey, replacing search with click-to-buy
- Creates memorable engagement, increasing brand recall
- Provides insightful analytics on which products attract clicks
- Works across devices, from mobile to desktop
Use this guide to shoppable video to unlock powerful marketing strategies that convert viewers into paying customers.
Picking the Right Shoppable Video Platform
Start with a reliable shoppable video platform that supports interactive integration. Look for these key features:
- Ability to integrate shoppable videos across social, web, and live
- Analytics dashboards for effective shoppable videos performance
- Embeddable interactive elements like hotspots, pop-ups, and in-video carts
Popular platforms include platforms like Sharelo, Vimeo Commerce, and Smartzer—each offering scalable video shopping solutions.
How to Create Shoppable Videos (Including Free with Sharelo)
Planning Your Video
- Define your shoppable video objectives: are you focusing on awareness, consideration, or direct sales?
- Decide on the format: short-form video, demo, unboxing, or live shopping event
- Script calls to action (e.g. "Tap to shop this bag!") to cue shopper behavior
Producing the Content
- Use high-quality visuals and clear lighting
- Showcase products naturally—e.g., clothing on models or gadgets in action
- Keep edits tight; attention spans are short
Tagging & Interactive Elements
- Add clickable hotspots or stickers identifying each product
- Link to the exact product page or cart
- Provide quick info (name, price, variant) in tags
Launching & Integrating
- Embed the video on your eCommerce site using the platform’s code
- Share on social media or video-sharing platforms
- Ensure tagging works across devices without leaving the video
Free Method: Sharelo
Sharelo offers a freemium plan for create shoppable videos:
- Sign up and upload your video
- Add interactive hotspots on products
- Grab embed code to place in your store or blog
- Share the link in email and socials
You can create shoppable videos at zero cost and scale as your needs grow.
How to Create Shoppable Videos with Sharelo
Best Practices & Marketing Strategies
- Tailor your video content to your audience’s platform preference
- Call out shoppable elements with CTA text or voice-over
- Promote across channels: email, social, and blog
- Optimize with analytics: track clicks, drops, and purchases
- A/B test formats: demo vs. lifestyle vs. live
- Repurpose video snippets for ads or stories
Optimizing Your Shoppable Videos
- Use captions and accessible hotspots for mobile viewers
- Ensure fast-loading embeds—page speed matters
- Refresh videos with seasonal products
- Add user-generated content—e.g., influencers using products
- Incorporate unboxing videos for excitement and authenticity
FAQ
Q: Do I need coding to embed a shoppable video?
A: Most platforms (like Sharelo) provide embed code—no coding required. Simply paste into your CMS.
Q: Is Sharelo truly free?
A: Yes, Sharelo’s freemium plan supports up to 5 stories.
Q: Can shoppable videos support multiple currencies?
A: Many platforms auto-detect visitors’ locations or let you add variant tags linking to different regional store pages.
Q: Which video formats perform best?
A: Short-form video (15–60 sec) is ideal for social ads, while demos/tutorials or live video work well on your site.
Q: Are analytics included?
A: Yes—most shoppable video platforms track views, clicks, engagement rate, and purchase conversions.
Conclusion
Shoppable video is the ultimate guide to shoppable, blending seamless shopping with engaging video content. Whether you're a beginner or scaling your ecommerce strategy, this format unlocks deeper engagement and stronger conversion.
Start your first shoppable video today—with Sharelo, it's free, simple, and strategic. Ready to turn every viewer into a shopper?
Book a Demo or Share Your Feedback
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Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.
👉 Watch the interactive video below to:
- Book a personalized demo
- Share your thoughts and feedback
- Ask questions directly
The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity
Summary of Sales and Marketing Tools
Screen Recordings That Actually Sell Your Product
Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.
Top Tools for High-Converting Screen Recordings:
Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.
Watch this video comparison about Loom and Tella:
Loom vs Tella
Tella (AI-Powered Screen Recording Tool)
Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.
Features that matter:
- AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
- Auto Zoom for perfect focus on key details
- Auto Layouts to make editing faster and and keep viewers engaged
- Collaborative editing for team efficiency
- Beautiful backgrounds that make you look professional
- Export in 4k
Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.
Tella screen recorder
Tella - AI Video Editing Tool
Tella Collaborative Editing
Descript (Audio and Video Editing Made Simple)
Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.
Tella vs Descript
CapCut (Free, Easy-to-Use Editing for Web and Mobile)
Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.
How to record screen on CapCut
Learn CapCut Desktop in 10 minutes
CapCut Mobile for Beginners
Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.
Simplify Your Links with Modern URL Shorteners
Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:
- Track click-through rates in real-time
- Optimize campaigns based on actual data
- Create branded short links that build trust
- Streamline your entire link workflow
Bitly vs Dub Which Link Shortener Is Better
Scheduling That Doesn't Break the Bank
Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.
Ready to See Real Results?
Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.
Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.
Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.
How to Create Interactive Video for Free with Sharelo