8 Proven Ways to Drive Traffic to Your Online Store

The Pain of Building a Store No One Visits

You’ve spent days, maybe weeks, perfecting your ecommerce website. You chose the right theme, crafted killer product descriptions, and launched your store on Shopify with high hopes. But then… crickets.

Sound familiar?

You’re not alone. According to Forbes, over 90% of ecommerce startups fail, and a major reason is lack of traffic. You can’t make sales if no one visits your store.

Here’s the hard truth: launching your store is just the beginning. What matters next is how you drive traffic to your ecommerce site consistently—and not just any traffic, but high-quality, interested buyers ready to make a purchase.

One of the most effective ways to drive traffic? Interactive video.

Interactive video allows you to engage viewers in a way traditional ads or static content can’t. And with tools like Sharelo, it’s now easier than ever to create videos that don’t just inform—but convert.

Let’s explore proven ways to drive traffic to your ecommerce website—and how to implement them.

1. Optimize Your Ecommerce Website for SEO

Your ecommerce traffic starts with being searchable. To increase your organic traffic, ensure your site is optimized using relevant keywords that your potential customers are searching for.

Tips to drive traffic with SEO:

• Use long-tail keywords like “affordable sustainable bags for women”
• Optimize product titles and meta descriptions
• Write keyword-rich product descriptions
• Add internal links between blog posts and product pages
• Ensure your ecommerce website loads fast and is mobile-friendly
• Monitor and improve Core Web Vitals

👉 Bonus: Blog posts targeting “how to” searches or product reviews are great for driving traffic back to your website.

2. Use Social Media to Drive Traffic to Your Store

With over 5 billion social media users globally, this is one of the best platforms to attract traffic.

Best ways to use social media:

• Share behind-the-scenes content and product tutorials
• Partner with micro-influencers to drive traffic to your ecommerce store
• Run giveaways and encourage tagging + sharing
• Add “Link in Bio” directing people to your store
• Use Facebook and Instagram Shops for direct purchases
• Leverage TikTok and Reels for viral reach

💡 Want to increase traffic from social media? Use interactive videos to guide viewers through product choices—leading them back to your store.

3. Leverage Interactive Video to Drive Conversions

Static content is passive. Interactive content is engaging—and more likely to convert.

Why interactive video?

• Viewers can click directly in the video to explore products
• You can segment your audience based on their video responses
• People spend more time on your site after engaging with video
• You can guide viewers to checkout or newsletter sign-up within the video

How to Create Interactive Videos with Sharelo (Free):

1. Sign up for free at Sharelo.
2. Record a video using your phone or webcam (introduce your products)
3. Add interactions like buttons, email capture, or product options
4. Embed it on your homepage or product pages
5. Share the link across social media and email

🔗 With Sharelo, your video becomes your sales funnel—turning casual browsers into customers.

4. Collaborate with Influencers in Your Niche

Influencer marketing isn’t just for big brands. Micro-influencers (1K–50K followers) can drive highly targeted traffic to your ecommerce site.

How to do it:

• Search for creators in your niche on TikTok, YouTube, or Instagram
• Offer free products or affiliate commission
• Provide a trackable link to your store
• Use Sharelo to send an interactive video brief—let them explore product options and approve scripts interactively

💡 Influencer + Sharelo = authentic, scalable promotion.

5. Retarget Your Website Visitors with Paid Ads

Only 2% of visitors make a purchase on their first visit. Retargeting helps you bring traffic back to your website and drive conversions.

Platforms to use:

• Facebook & Instagram retargeting
• Google Display Network
• TikTok Ads

Show them:

• Products they viewed
• Social proof (reviews/testimonials)
• An interactive video ad offering a special discount

✅ Combine retargeting with free shipping to seal the deal.

6. Offer Free Shipping and Promote It

A whopping 66% of customers expect free shipping. It’s one of the easiest ways to drive traffic to your ecommerce store and improve conversions.

What to do:

• Set a minimum order amount (e.g., free shipping for ₱999+)
• Highlight this offer in:
  • Your site banner
  • Interactive videos using Sharelo
  • Social media ads
  • Email newsletters

🎥 Example: Create a short video walkthrough of your products with a final “free shipping” CTA in the video using Sharelo.

7. Build an Email List and Nurture Your Customers

Your existing customers are your best traffic source.

Tips to drive repeat traffic:

• Offer a 10% discount for sign-ups
• Send personalized product recommendations
• Use interactive emails (via Sharelo or integrations) to get feedback or promote new items
• Share blog posts to increase site traffic

📩 Email may be old-school—but it’s still one of the most effective ways to drive traffic and sales.

8. List Your Store in Online Directories

Not glamorous, but definitely effective. Listing your ecommerce site on high-traffic directories builds backlinks and helps with SEO traffic.

Examples include:

• Google Business Profile (especially for local ecommerce)
• Yelp
• ProductHunt
• Pinterest
• Reddit communities and niche forums

🏆 These listings help generate targeted traffic from buyers already looking.

FAQ: How to Drive Traffic to Your Ecommerce Store

1. What’s the best way to drive traffic to a new ecommerce store?
Start with SEO, launch on social media, and use interactive video to stand out. You don’t need a huge budget—just a smart strategy.

2. How long does it take to get traffic to my Shopify store?
You can get initial traffic in days via social media or paid ads. But building consistent organic traffic through SEO takes 2–6 months.

3. Can I drive traffic to my store for free?
Yes. SEO, social media content, email marketing, and interactive video tools like Sharelo are all zero-cost traffic sources.

4. What is interactive video and how does it help ecommerce?
Interactive video lets viewers choose what to watch or click—like a “choose-your-own-adventure” video. It keeps them engaged and drives action—like buying.

5. How can I use Sharelo to increase traffic and sales?
Use Sharelo to create product walkthroughs, FAQs, and special offers. Add buttons and email forms to your video. Embed on your site or share on social. Easy, free, and high-converting.

Final Thoughts: Don’t Just Get Traffic. Get Conversions.

Driving traffic to your online store is the first step. But turning that traffic into buyers is what really moves the needle.

Interactive video helps bridge that gap—by combining engagement and conversion in one format.

Use the proven tips above, test what works, and start turning your ecommerce site into a thriving business.

🚀 Ready to create your first interactive video?
Try Sharelo for Free and start converting traffic into sales today.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

• Book a personalized demo
• Share your thoughts and feedback
• Ask questions directly

More Tools That Make Sales and Marketing Easier (And More Effective)

Use Screen Recordings to Clearly Explain Your Product

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Here are Loom alternative tools:

Tella (Screen Recorder with Collaborative Editing)

Descript (Audio and Video Editing Made Simple)

CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Combine your recordings with Sharelo to make them interactive and drive engagement. It’s a simple upgrade that can significantly boost your results.

Simplify Your Links with Modern URL Shorteners

Make your links easy to share and track with tools like Dub, a free alternative to Bitly. Perfect for marketers who want to track clicks, optimize campaigns, and simplify their workflow.