Wix Ecommerce Website: Build Your Online Store That Sells

by Novie Dizon
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Why Most Ecommerce Stores Fail

Did you know that over 90% of ecommerce startups fail within the first 120 days? For many small business owners and entrepreneurs, the dream of running a successful online store often ends in frustration. The most common reasons? A poor website design, slow site speed, clunky checkout process, and not showing up on Google searches.

But here’s the good news: with the right platform, you can avoid these pitfalls. That’s where Wix ecommerce comes in.

Wix isn’t just a website builder anymore—it’s an all-in-one ecommerce platform designed to help you create a professional online store, showcase products beautifully, and manage sales without needing a developer.

In this guide, we’ll break down:
✅ Why Wix is a great choice for ecommerce beginners and growing brands.
✅ How to pick the right ecommerce website template.
✅ Pro tips to optimize your Wix ecommerce website for sales and SEO.
✅ And how to use Sharelo’s interactive video for free to engage your shoppers and drive more sales.


Why Choose Wix for Your Ecommerce Store?

Wix offers more than just beautiful websites. It provides robust ecommerce tools to help you:

  • Start Selling Faster: Use designer-made templates for fashion, food, electronics, or any niche.
  • Optimize for Mobile: Every Wix ecommerce website template is mobile-friendly.
  • Grow Your Brand: With built-in marketing tools like email campaigns, SEO boosters, and integration with Facebook and Instagram shops.
  • Accept Payments Easily: Wix supports Apple Pay, PayPal, Stripe, and Wix Payments for seamless transactions.
  • Scale Your Store: From selling a few products to managing a full catalog with hundreds of items.

Whether you’re dropshipping, selling digital products, or running a local bakery, Wix ecommerce has tools for every kind of ecommerce business.


How to Create a Wix Ecommerce Website That Converts

Step 1: Sign Up for a Wix Account

Go to Wix.com and create a free account.

Step 2: Choose a Wix Ecommerce Template

Wix offers over 500+ ecommerce website templates designed for various industries. Look for a clean and elegant ecommerce template that:

  • Highlights high-quality product images.
  • Features clear navigation for easy browsing.
  • Includes customizable product galleries and categories.

💡 Tip: Don’t overthink. You can always customize later with Wix’s drag-and-drop editor.

Step 3: Customize Your Store With Wix Editor

This is where your creativity shines.

  • Add your logo, product photos, and descriptions.
  • Use AI tools like Wix ADI to automatically design pages based on your answers.
  • Set up SEO basics like meta titles, descriptions, and alt text for product images to get organic traffic from search engines like Google.

Step 4: Set Up Payments and Shipping

Enable Wix Payments or connect to other processors like Stripe or PayPal. Wix also lets you:

  • Offer coupon codes to encourage purchases.
  • Print shipping labels directly from your Wix dashboard.

Step 5: Add Marketing Tools

Use Wix’s built-in tools:

  • Email marketing campaigns.
  • Social media integration (sell directly on Facebook and Instagram).
  • AI Site Chat to assist customers in real-time.

Enhance Your Wix Ecommerce Store With Interactive Videos

Videos are no longer optional—they’re essential for grabbing attention and keeping customers engaged.

With Sharelo, you can create interactive videos for free to:

  • Showcase products with clickable hotspots.
  • Answer FAQs with interactive video guides.
  • Offer a virtual shopping experience with personalized video walkthroughs.

👉 Try Sharelo for free to make your Wix ecommerce site more engaging and boost sales.

Watch Sharelo E-commerce video playlist now


5 Best Wix Ecommerce Website Templates for 2025

Here are five designer-made templates perfect for starting your ecommerce journey:

  1. Minimalist Store – Great for fashion brands and clean aesthetics.
  2. Electronics Shop – For selling gadgets and tech with modern layouts.
  3. Bakery Delight – Perfect for food businesses with stunning product galleries.
  4. Wellness & Beauty – Showcase skincare and wellness products beautifully.
  5. Fitness Gear Shop – For activewear and sports equipment.

Pro Tips to Optimize Your Wix Ecommerce Site

Use High-Quality Product Images: Customers rely on visuals—show your products from multiple angles.
Simplify Navigation: Make it easy for shoppers to find what they’re looking for.
Improve SEO: Add relevant keywords (like Wix ecommerce stores and online shopping experience) to your product pages.
Enable AI Chat Support: Keep potential buyers engaged while browsing your site.
Test Your Checkout Process: Reduce cart abandonment by ensuring it’s seamless and mobile-friendly.


FAQs About Wix Ecommerce

Is Wix good for ecommerce?

Yes, Wix is one of the best ecommerce platforms for small businesses, startups, and solopreneurs. It offers customizable templates, SEO tools, and secure payment options.

Can I use Wix ecommerce for free?

You can build a store for free, but to accept payments and connect your custom domain, you’ll need a Wix premium plan.

Does Wix support dropshipping?

Yes. Wix integrates with tools like Modalyst for dropshipping.

How do I promote my Wix ecommerce website?

Use built-in marketing tools, SEO, and interactive videos from Sharelo to increase traffic and sales.

Is Wix or Shopify better for ecommerce?

Wix is easier for beginners with smaller catalogs, while Shopify is great for scaling large operations.


Conclusion: Start Selling Smarter With Wix Ecommerce

Building an online store doesn’t have to be overwhelming. With Wix ecommerce, you can launch a professional store, customize every detail, and start selling faster—all without hiring a web developer.

And if you want to stand out in a competitive ecommerce market, combine Wix with tools like Sharelo interactive videos to deliver an unforgettable shopping experience.

✅ Ready to launch your store?
👉 Create your Wix Ecommerce Website today and grow your ecommerce business with confidence.

Book a Demo or Share Your Feedback

We’d love to hear from you!

Whether you're curious about how Sharelo can help your business or you have suggestions to make us better, we've made it easy for you to reach out.

👉 Watch the interactive video below to:

  • Book a personalized demo
  • Share your thoughts and feedback
  • Ask questions directly

The Complete Toolkit: Turn Every Touchpoint Into a Conversion Opportunity

Summary of Sales and Marketing Tools

  1. Tella (Screen recording + AI editing)
  2. Loom (Screen recording & async communication)
  3. Descript (AI video editing)
  4. CapCut (Free Video Editing Tool)
  5. Dub (Modern Link Shortener)
  6. Cal.com (Free Scheduling Appointment App)
  7. Sharelo (Interactive Video Software)

Screen Recordings That Actually Sell Your Product

Gone are the days of boring product demos. Create video walkthroughs that prospects can't stop watching – and that drive them to take action.

Top Tools for High-Converting Screen Recordings:

Video walkthroughs are a powerful way to showcase your product’s value. Tools like Loom, Tella, Descript or CapCut allow you to create clear, engaging screen recordings—like a personal demo your audience can watch anytime.

Watch this video comparison about Loom and Tella:

Loom vs Tella

Tella (AI-Powered Screen Recording Tool)

Create beautiful screen recordings that engage viewers and transform hours of editing into minutes.

Features that matter:

  • AI Magic Trim that automatically removes buffers, awkward pauses and filler words.
  • Auto Zoom for perfect focus on key details
  • Auto Layouts to make editing faster and and keep viewers engaged
  • Collaborative editing for team efficiency
  • Beautiful backgrounds that make you look professional
  • Export in 4k

Perfect for creating any video content and product demos, tutorials, and online courses that prospects actually finish watching.

Tella screen recorder

Tella - AI Video Editing Tool

Tella Collaborative Editing


Descript (Audio and Video Editing Made Simple)

Write your script, and your video edits itself. The simplest way to create polished product walkthroughs without the learning curve.

Tella vs Descript


CapCut (Free, Easy-to-Use Editing for Web and Mobile)

Capcut is one of the best free video editing tools out there and best for social media. Learn how to use CapCut in the video below.

How to record screen on CapCut

Learn CapCut Desktop in 10 minutes

CapCut Mobile for Beginners

Pro Tip: Combine any of these tools with Sharelo to make your recordings interactive. Add clickable choices, capture viewer data, and turn passive watchers into active prospects.


Stop guessing which marketing efforts drive results. Dub (the free Bitly alternative) gives you the insights you need:

  • Track click-through rates in real-time
  • Optimize campaigns based on actual data
  • Create branded short links that build trust
  • Streamline your entire link workflow

Bitly vs Dub Which Link Shortener Is Better


Scheduling That Doesn't Break the Bank


Cal.com delivers everything Calendly does – without the recurring fees eating into your profit margins. Free scheduling that actually scales with your business.


Ready to See Real Results?

Every tool mentioned here works 10x better when combined with Sharelo's interactive capabilities.

Your next step: Watch our interactive demo above and discover how businesses like yours are closing more deals with less effort.

Need more inspiration? Check out our Sharelo YouTube channel or my YouTube channel (Novie Dizon) for advanced strategies and real-world case studies.

How to Create Interactive Video for Free with Sharelo

Boost your sales with engaging video conversations